2025 Winners’ Interviews
Outstanding Contribution to Football
Winner: Presented to Gary Lineker
Best Club Marketing Campaign – Premier League
Winner: Brentford FC - Gen 10
Best Club Marketing Campaign – Non-Premier League
Winner: Norwich City FC - A Minute Unsilenced
Best Brand Activation Involving Football
Winner: Aston Villa FC and adidas
Agency of the Year
Winner: 50 Sport
Innovation Award
Winner: Crystal Palace FC
Best Corporate Social Responsibility Scheme
Winner: Prostate Cancer UK - Prostate United
Best Digital/Social Media Team
Winner: Liverpool FC
Best Business Serving Football (under 350 employees)
Winner: Urban Zoo
Best Business Serving Football (over 350 employees)
Winner: Stats Perform & Opta
Best Professional Services Company Serving Football
Winner: Substance
Best Football Community Scheme – Premier League & Championship
Winner: Brighton & Hove Albion Foundation - Changing Lives Through Football
Best Football Community Scheme – Non-Premier League & Championship
Winner: Howdens & The FA - Game Changer Programme
Women’s Football Business Award
Winner: Valeur Sport
Sustainability Award
Winner: Chelsea FC
Best Use of Technology in Football
Winner: Unsilence the Crowd : Sela & Newcastle United
Sponsorship/Partnership of the Year
Winner: Lewes FC x Who Gives a Crap
Best Fan Engagement by a Club – Premier League
Winner: Wolves - Champions of the World
Equality, Diversity and Inclusion Award
Winner: Pixellot & Hogak - FIFA Homeless World Cup
CEO of the Year – Premier League
Winner: Alistair Mackintosh, Chief Executive, Fulham FC
CEO of the Year – Championship
Winner: Angus Kinnear, Chief Executive, Leeds United FC
CEO of the Year – League One
Winner: Mark Devlin, Chief Executive - Leyton Orient FC
CEO of the Year – League Two
Winner: John Croot, Chief Executive, Chesterfield FC
Overall CEO of the Year
Winner: Mark Devlin, Chief Executive - Leyton Orient FC
