2026 Winners’ Interviews
BEST FOOTBALL CLUB STADIUM EXPERIENCE
Winner: Brighton & Hove Albion FC
BEST USE OF TECHNOLOGY IN FOOTBALL
Winner: Everton FC - Dock on 1
SPONSORSHIP OR PARTNERSHIP OF THE YEAR – NON-PREMIER LEAGUE OR CHAMPIONSHIP CLUBS
Winner: Juventus FC & TikTok Italy
SPONSORSHIP OR PARTNERSHIP OF THE YEAR – PREMIER LEAGUE & CHAMPIONSHIP CLUBS
Winner: Coventry City FC & Monzo Bank
BEST PROFESSIONAL SERVICES COMPANY SERVING FOOTBALL
Winner: Populous
BEST SOCIAL MEDIA CAMPAIGN
Winner: Sunderland AFC – 'Til the End
BEST FOOTBALL COMMUNITY SCHEME – NON-PREMIER LEAGUE OR CHAMPIONSHIP CLUBS
Winner: Maidenhead United FC
BEST FOOTBALL COMMUNITY SCHEME – PREMIER LEAGUE & CHAMPIONSHIP CLUBS
Winner: LFC Foundation
BEST BRAND ACTIVATION INVOLVING FOOTBALL – NON-PREMIER LEAGUE OR CHAMPIONSHIP CLUBS
Winner: Scottish FA & Scotland National Team
BEST BRAND ACTIVATION INVOLVING FOOTBALL – PREMIER LEAGUE & CHAMPIONSHIP CLUBS
Winner: Wrexham AFC & STōK Cold Brew Coffee
BEST CORPORATE SOCIAL RESPONSIBILITY SCHEME
Winner: Stockport County FC – Kits by County
EQUALITY, DIVERSITY AND INCLUSION AWARD
Winner: Crystal Palace FC - Palace for All
AGENCY OF THE YEAR
Winner: Ten Toes
BEST FAN ENGAGEMENT BY A CLUB – NON-PREMIER LEAGUE OR CHAMPIONSHIP CLUBS
Winner: Cambridge United FC
BEST FAN ENGAGEMENT BY A CLUB – PREMIER LEAGUE & CHAMPIONSHIP CLUBS
Winner: Southampton FC - We March On
TRANSFORMATIONAL IMPACT AWARD
Winner: The FA - Enough is Enough Campaign
WOMEN’S FOOTBALL BUSINESS AWARD
Winner: WSL Football
BEST BUSINESS SERVING FOOTBALL – UNDER 100 EMPLOYEES
Winner: caytoo
BEST BUSINESS SERVING FOOTBALL – OVER 100 EMPLOYEES
Winner: ADI
BEST CLUB MARKETING CAMPAIGN – NON-PREMIER LEAGUE
Winner: Birmingham City FC - Forever Forward: 4-1 to the Chimney Boys
BEST CLUB MARKETING CAMPAIGN – PREMIER LEAGUE & TOP TIER EUROPEAN CLUBS
Winner: Sunderland AFC - 'Til the End
Special Recognition Award
Winner: Soccer Aid for UNICEF
CEO of the Year – Premier League
Winner: Jon Varney, Brentford FC
CEO of the Year – Championship
Winner: Mark Fairbrother, Millwall FC
CEO of the Year – League One
Winner: Liam Scully, Lincoln City FC
CEO of the Year – League Two
Winner: Darren Royle, Oldham Athletic FC
CEO of the Year – SPFL
Winner: Keith Lasley, St Mirren FC
Overall CEO of the Year
Winner: Jon Varney, Brentford FC
