The agency of the year category recognises the increasing role of Marcoms agencies in football and will be awarded to a business offering Advertising, PR, Design, Social & Digital Media or other forms of promotional marketing.
This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers.
This award will be open to any business launched in the last 5 years which is connected to football and can show demonstrate a successful track record and growth
This award will be open to any business which is connected to football and can show sustained excellence of service delivery or product innovation. Please note there is a separate category for Agencies.
This award is for a particular marketing initiative by a club. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes. Entries can come from clubs or their marketing and advertising agencies.
This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
This award is for a team which has shown orchestrated an exemplary social media campaign. Entrants might be from within a club, from a league or association and/or agencies that operates on their behalf.
This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.
This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry.
This award is for technology being used in a compelling and interesting way. It is open to either the technology developers or those who use it. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
This award has been created to recognise organisations which are placing diversity at the heart of their objectives and engagement. Entries will be considered from organisations of any size and type.
This is an award for the Best Stadium experience. Entrants might cover all aspects of the fan experience at the stadium or focus specifically on the catering, the ticketing, the staffing, non-football activities, or on stadium tours. Entrants should include recent improvements and testimonials
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
This award recognises the best football match or tournament held over the past year. Entries should cover all aspects of the match or tournament to include details of staging, broadcast, marketing and fan experience demonstrating success both on and off the pitch.
This award recognises all the organisations which are making an impact on the growth of Women’s Football. Entries will be considered from clubs, leagues, agencies associations and any other relevant organisations.
This award will recognises initiatives, projects, programmes or campaigns that have had a transformational impact and could include Sustainability, Grassroots Initiatives, Innovation & AI. Entries will be considered from businesses, clubs, leagues, associations and any other relevant organisations.
