Zoe is the Executive Director at Norwich City FC. She has worked in the football industry for over 25 years and has gained a broad level of experience working at both clubs and governing bodies. Alongside sitting on the Board of Norwich City, Zoe is also a non-executive director of the EFL and Women in Football, as well as a member of FA Council, and various FA Committees. She is a trustee of a number of charities, including the Norwich City Community Sports Foundation.

A former England and Super League netball player, Charlotte previously held key positions at British Swimming, the Beijing 2008 and London 2012 Olympic Games and Rugby World Cup, before joining Manchester City Football Club in 2015.

As Director of Operations and Development, Charlotte oversaw the strategic direction and delivery of operations and people development programmes at Manchester City’s Boys’ Academy. Charlotte then took on the role of Interim Academy Director of the boys’ academy before moving to become Managing Director of Manchester City Women in December 2023.

In her first year at the helm, she oversaw several major signings, announced the development of a £10 million bespoke training facility for the women’s first team, and saw the team return to UEFA Women’s Champions League football. During the 2024/25 season Charlotte secured ex-Swedish international Therese Sjögran as the team’s Director of Football and also announced Hannah Dingley, the first and only woman to have overseen a professional men’s team in English football, as the Head of the Girls Academy.

Jim Frevola is currently the President of Business Operations for AFC Bournemouth, a Premier League Football (Soccer) franchise in England owned by Black Knight Football Club, under the leadership of Bill Foley. Since joining the club in late 2022, Jim is manages all the day-to-day business operations of the club, including Finance, HR, IT, Facility Operations, Commercial, Ticketing, Hospitality, Marketing, Community Engagement, Content and Communications and more.

Frevola previously served as Chief Commercial Officer of the Tampa Bay Lightning and Vinik Sports Group (VSG). In this role, Jim was responsible for managing the organization’s commercial revenue departments, including Corporate Partnerships, Premium Suites & Service, Ticket Sales & Service and Strategy and Analytics. During Jim’s tenure, the Lightning achieved their highest single game playoff and regular season ticket revenue goals.

Xavier Wiggins is a Sport for Good leader, co-founder of Dons Local Action Group (DLAG) and founder of Sport Local Action. He works at the intersection of football, community impact and social value, and became the first person to walk the 92 grounds in 92 days to shine a light on football’s role in communities.

Roger has been the Chief Financial Officer at Manchester United since May 2024, having previously held the position of CFO at various INEOS businesses from January 2001 which included being the CFO of INEOS Sport. As INEOS Sport CFO, he manged the financial analysis for both the acquisition of INEOS’ shareholdings in the Mercedes Formula 1 team and Manchester United Plc.

During his INEOS career, he also spent time as the Head of M&A and Head of Treasury. First headquartered in the United Kingdom, followed by the United States, he then moved to the INEOS Switzerland headquarters in December 2010. He returned to the UK in 2020 before retiring from INEOS in January 2024.

Matt became Commercial Director of the Professional Football Association in June 2024, having come from leading the commercial team at the Invictus Games Foundation.

At the PFA he leads on and implements a strategy focused on delivering commercial partnerships that grow reach, impact, revenue and most importantly provide benefit to more than 55,000 past and present professional players across the English football leagues.

Matt’s prior background has been focused on purpose-driven commercial growth across a number of sports-led organisations and non-profits, including Cancer Research UK, Young Enterprise and Big Change.

Simon King is a seasoned professional with 18 years of extensive experience in the football industry, demonstrating a profound passion for the sport and a commitment to driving commercial success. Simon began his career in football in 2007 as the Commercial Manager at Stockport County, where he developed his expertise in commercial strategy and stakeholder engagement.

Following his time at Stockport County, Simon spent eight impactful years at Hull City, where he played a crucial role in enhancing the club’s commercial operations and fan engagement initiatives. His career continued to progress with five-year tenure at West Bromwich Albion, culminating in the position of Chief Commercial Officer.

Currently, Simon serves as the Chief Operating Officer at Stoke City, a position he has held for the past three and a half years. In this capacity, he oversees the club’s operational and commercial strategies, ensuring that Stoke City continues grow off the pitch. Additionally, Simon is also on the Commercial Committee for the English Football League (EFL).

Jenny has always remained close to her Liverpool roots, obtaining a degree in Mathematics with Finance from the University of Liverpool and then joining KPMG Liverpool in 2004 as an Audit Assistant.

She qualified as a Chartered Accountant in 2007. During her time in audit, she worked with a diverse client base, and it was her role as Assistant Audit Manager of the Club which led to an opportunity to take a position as Financial Analyst at LFC in 2009.

Jenny has worked within the Finance team at LFC for over 16 years and in 2024 was promoted to Chief Financial Officer.

Jenny oversees the financial health of the Club as it continues to navigate its way through an evolving landscape of financial regulation across industry.

She is also responsible for Club Strategy as well as People and Culture.

Omar joined Arsenal in 2023 as Partnerships Development Director, before becoming the club’s Global Partnerships and Ventures Director in July 2024.

In this role, Omar oversees our partnership development and services, as well as other revenue ventures including international tours and friendlies, football development, digital media and player image rights across Men’s and Women’s Football.

Since joining the club, he has been instrumental in building new opportunities to connect with our supporters around the world – through our international presence and a family of world-class partners that share our values and support our ambition to win major trophies.

Omar also serves as a Non-Executive Advisor to UNICEF UK, supporting its mission to inspire and empower children worldwide through the power of sport.