A three-time Football Business Awards winner, Luton Town CEO Gary Sweet has played a significant role in the rise of the Kenilworth Road club from non-league to Premier League in the space of a decade.
A founding member and former director of the Luton Town Supporters’ Trust, Gary was part of the movement which successfully ousted businessman John Gurney and his consortium in 2003 – which saw the club deliberately placed into administrative receivership in order to wrestle control of the club and place it into the hands of the fans.
When the Hatters found themselves in financial hardship once more in 2008, Gary helped form, and lead, the fan-backed Luton Town Football Club 2020 consortium who took over control later that year.
Although faced with an unprecedented points deduction for the past ownership’s financial irregularities, Gary and the board of 2020 helped stabilise the long-term future of the Hatters, eventually leading to the club’s return to the Football League in 2014.
In 2015, Gary formed Luton Town 2020 Developments, the development arm of the club charged with the primary objective of building a new stadium for Hatters at the Power Court site in Luton town centre.
More recently, he was awarded an Honorary Master of Business Administration in recognition of his work which saw the club promoted to the Premier League after winning the play-off final at Wembley in May.