Matt became Commercial Director of the Professional Football Association in June 2024, having come from leading the commercial team at the Invictus Games Foundation.
At the PFA he leads on and implements a strategy focused on delivering commercial partnerships that grow reach, impact, revenue and most importantly provide benefit to more than 55,000 past and present professional players across the English football leagues.
Matt’s prior background has been focused on purpose-driven commercial growth across a number of sports-led organisations and non-profits, including Cancer Research UK, Young Enterprise and Big Change.
