Judges’ Comments

alistair_mackintosh“There is outstanding work being undertaken at all levels of the football pyramid. At the top clubs it is clear that we have some world leading thought and output. Nevertheless, we can also see that some of the most engaged, passionate and creative people are working at lower-league or non-league Clubs. All these individuals and organisations deserve be be recognized, respected and connected. That’s where the Football Business Awards provide the perfect platform.”

“We often see football’s reputation questioned. Judging the awards is a wonderful, privileged reminder that there are many good news stories, including volunteering and pro bono activities, that simply don’t gain the exposure and attention they deserve.”

“The entries show remarkable progression year on year. Clubs and suppliers are aggressively over-delivering to make an impact. No one can say that our fantastic sport is not a forum for creativity.”

Alistair Mackintosh, CEO Fulham FC


paul_barber“Once again, the standard of entries was high. With so innovative campaigns and programmes being delivered, it was harder than ever to pick winners.”

Paul Barber, CEO Brighton & Hove Albion FC