Judges Comments

alistair_mackintosh“There is outstanding work being undertaken at all levels of the football pyramid. At the top clubs it is clear that we have some world leading thought and output. Nevertheless, we can also see that some of the most engaged, passionate and creative people are working at lower-league or non-league Clubs. All these individuals and organisations deserve be be recognized, respected and connected. That’s where the Football Business Awards provide the perfect platform.”

“We often see football’s reputation questioned. Judging the awards is a wonderful, privileged reminder that there are many good news stories, including volunteering and pro bono activities, that simply don’t gain the exposure and attention they deserve.”

“The entries show remarkable progression year on year. Clubs and suppliers are aggressively over-delivering to make an impact. No one can say that our fantastic sport is not a forum for creativity.”

Alistair Mackintosh, CEO Fulham FC

Kevin-Bull“The Football Business Awards are an integral part of recognising the commercial success within the football industry. As a judge it is a real pleasure to be able to evaluate what Clubs, Brands and Rights holders have achieved over the last year in their sectors. The award entry submissions increase and improve year by year as the Football Business Awards becomes ever popular and recognised as one of the coveted industry awards to win”

Kevin Bull,  Partnership Director, Chevrolet Global Marketing, Manchester United 

alex-trickett-2014“Football Business Awards fill a valuable role in the football diary because they draw the line between innovation and best practice, and revenue and results. It’s one thing to try something new and another for that to form the basis of a self-sustaining business plan.”

Alex Trickett, Head of Sport UK, Twitter


paul_barber“Once again, the standard of entries was high. With so innovative campaigns and programmes being delivered, it was harder than ever to pick winners.”

Paul Barber, CEO Brighton & Hove Albion FC


duncan-burbidge“In this business we all get busy. The awards create a chance not only to get your head up and learn from the excellence of peers, but also, hopefully, to get some recognition for the hard work done. The FBA are able to give something beyond the normal client-supplier, ‘thanks again’.”

Duncan Burbidge CEO Stream AMG


Joe-Lyons“With this being my first year as a judge I didn’t know what to expect but now being out the other side, I have thoroughly enjoyed the process! Having only ever submitted entries, it was very interesting to see the range of work across he football family. The levels of entries were incredibly high and especially in my field of community engagement and CSR, it truly highlighted the drive across Clubs to use the power that Football has for such positive social impact. Overall it has been a fantastic experience and has highlighted to me the importance of these awards to celebrate best practice across the Football sector.”

Joe Lyons, CEO, West Ham Foundation

trevor-watkins“The football industry is at the heart of the global sports sector. It showcases excellence across sport and entertainment by being a significant part of the global economy – from the media rights it enjoys to the connected stadia now being delivered, the talent on and off the pitch and the strong draw of it as a way to entertain, enjoy and promote business and brands. Without a dedicated awards event to recognise the brilliance of the businesses within football, the Football Business Awards has become the industry focus for celebrating achievement across the sport. It gives those advising, developing, innovating and delivering to the business of sport the opportunity to be recognised, to share experiences and, through the process both within and outside of their businesses look back at the successes achieved and forward to building business further.”

“Having been part of the football industry for almost 20 years, it has been a privilege to be involved in pioneering and game changing projects. As a judge on the FBA, it is a great experience being amongst other leaders within the sport, all with excellence and skill in their specialisms who bring tremendous value to the lengthy and detailed review of the submissions and judging process. It does take a considerable amount of time but equally those making the submissions clearly invest significant hours in getting their entries honed and prepared. I think it is testament to the strength and credibility of the event that it is able to secure such a broad range of leaders who give their time without charge simply because of the value they place on this event for the inspiration and celebration it brings to those involved within the business of football.”

Trevor Watkins, Partner, Pinsent Masons LLP

dominic_jordan“The Football Business awards are absolutely critical, providing the perfect event for the football industry to come together, to recognise, celebrate and be inspired by the exciting and innovative work that is going on within the business of football.”

Dominic Jordan, Jordan Sports Partnership