Your guide to the day

Venue & Ceremony Details:

The Brewery, Chiswell Street, London, EC1Y 4SD

Travelling to the Brewery by public transport is quick and easy; situated in the heart of the City within walking distance of several Underground and Mainline train stations.

Closest stations: Moorgate, Barbican and Liverpool Street. The nearest public NCP car park can be found at the Barbican.

Key Timings:

12:15 Arrival & Drinks Reception
13.00 Luncheon and Awards Ceremony
16:30 Awards finish, followed by Networking and Bar
18.00 Event Closes

Dress code:

Business Casual

Wifi network:

The Brewery / Password: No password required

Follow us on @SBAandFBA – join in, share and celebrate everyone’s success using #FBA26

Programme for the afternoon:

Welcome – Mark Chapman

Starters Served

Divisional CEOs of the Year Awards

Mains served

Special Recognition Award

Desserts & Coffee Served

Awards Presentation

Networking & Bar

Thanks to our Judges, Sponsors and Partners

See who else is here:

Attending companies

FINALISTS

Discover more about each of the finalists via the “READ MORE” buttons below

Best Football Club Stadium Experience

Brighton & Hove Albion FC
Crystal Palace FC
Everton FC
Fulham FC
Millwall FC
Paris Saint-Germain and Novotel
RCD Mallorca

Read More

Best Use of Technology in Football

Deltatre
Everton FC - Dock on 1
FanNFC - TAP-IN
Future Ticketing & The Royal Belgian Football Association (RBFA)
Genius Sports - Semi-Automated Offside Technology (SAOT)
Pafos FC x Total Sports Hub
Spectatr.ai & Northern Super League (NSL)
Ticketmaster Sport

Read More

Sponsorship or Partnership of the Year – Non-Premier League or Championship Clubs

Cambridge United FC & Brooks
Chelsea FC Women – Here We Flo
Huddersfield Town FC & HEYDUDE™
Juventus FC & TikTok Italy
Maidenhead United FC & Campaign Against Living Miserably (CALM)
Southend Utd FC & c2c Railway
SPFL Trust & Perry Ellis Europe
The FA x M&S Food

Read More

Sponsorship or Partnership of the Year – Premier League & Championship Clubs

Arsenal FC & MG Motor UK
Birmingham City FC & Coral
Coventry City FC & Monzo Bank
Oxford United FC - United Run Dept. & Missing Bean Coffee Roasters
Southampton FC, Saints Foundation & P&O Cruises
Sunderland AFC & Seriös Group
Tottenham Hotspur Foundation & Substance
West Ham United FC & Intuit QuickBooks

Read More

Best Professional Services Company Serving Football

Brabners
KSS Design Group
Layrd Design
Level
Newfields Law
Onside Law
Populous
Substance

Read More

Best Social Media Campaign

InCrowd x UEFA - The new Champions League Format
Qatar Airways x FIFA - One Year to Go
SCHOTT AG - The Summer Transfer
Scottish FA - Unapologetically Scottish
Southampton FC – Summer Signings
Sunderland AFC – 'Til the End
The FA x First Time Fans
The FA - Lionesses at WEURO 2025

Read More

Best Football Community Scheme – Non-Premier League or Championship Clubs

Bristol Rovers Community Trust
Dons Local Action Group
League Managers Association (LMA) - Shining a Light on Suicide
London City Lionesses - Sister Club programme
Maidenhead United FC
Professional Game Match Officials (PGMO) - Breaking Barriers in the Community
Prostate Cancer UK – Prostate United
SPFL Trust - Game Energy

Read More

Best Football Community Scheme – Premier League & Championship Clubs

Birmingham City Foundation, Vertu and University of Birmingham Schools Cups
Brentford FC Community Sports Trust
Brighton & Hove Albion Foundation
Everton in the Community
LFC Foundation
Watford FC’s Community Sports and Education Trust
West Ham United Foundation - The Foundry
Wrexham AFC Foundation

Read More

Best Brand Activation Involving Football – Non-Premier League or Championship Clubs

Cadbury: Game Changing Wins
Carlsberg: The Fare Game
Juventus FC & Extreme Fields
Lucozade
Scottish FA & Scotland National Team
St Georges Park & Hilton
The FA, Lionesses HQ & Budweiser
The FA x M&S Food

Read More

Best Brand Activation Involving Football – Premier League & Championship Clubs

AFC Bournemouth & Las Vegas Convention and Visitors Authority
Brentford FC & Visit Tampa Bay
Chelsea FC, UEFA & Topps MatchAttax
Coventry City FC & Monzo Bank
Everton FC & the Hill Dickinson Stadium
Fulham FC & Royal Caribbean
Nottingham Forest FC & Bally’s
Wrexham AFC & STōK Cold Brew Coffee

Read More

Best Corporate Social Responsibility Scheme

Brighton & Hove Albion FC, Samaritans Brighton, Hove & District and Be The Fox
Everton FC, OCS & Everton in the Community
Huddersfield Town FC - Walk For Denis
Liverpool FC Foundation x Kodansha
Oxford United FC - United Run Dept.
Prostate Cancer UK – Prostate United
Stockport County FC – Kits by County

Read More

Equality, Diversity and Inclusion Award

Brentford FC - Women and Girls Strategy
Brighton & Hove Albion FC - We Are Brighton
Crystal Palace FC - Palace for All
Fulham FC - Fulham For All Strategy
LFC Foundation
Stockport County FC - County Collective
Walsall FC - Saddlers United

Read More

Agency of the Year

50 Sport
Brands2Life
InCrowd
MatchFit
MATTA
Rising Ballers Group
Ten Toes
The Space Between

Read More

Best Fan Engagement by a Club – Non-Premier League or Championship Clubs

Cambridge United FC
Cardiff City FC - Bluebirds Uncaged
CD Leganés - Butarque Mystery Box
FC Bayern München - myFCBAYERN
Huddersfield Town FC - HEYDUDE™
London City Lionesses
Walsall FC - Saddlers United

Read More

Best Fan Engagement by a Club – Premier League & Championship Clubs

Bristol City FC - Junior Reds initiative
Leicester City FC - Goodbye To The GOAT
Manchester City FC - The Stadium Speaks
Millwall FC
Oxford United FC - United Run Dept
Southampton FC - We March On
Sunderland AFC - 'Til the End

Read More

Transformational Impact Award

Brighton & Hove Albion FC - One Goal
DFL – Bundesliga Platinum Match Concept
DFL – Franz Beckenbauer Supercup
Liverpool FC – The Red Way
Macclesfield FC - FA Cup v Crystal Palace
Prostate Cancer UK - Prostate United
The FA - Enough is Enough Campaign
Utilita Energy - Football Rebooted

Read More

Women’s Football Business Award

Chelsea FC Women
London City Lionesses
M·E·L Research - Fan Choice: Alcohol in the Bowl project for WSL Football
MatchFit
Plymouth Argyle FC
She’s A Baller
Wrexham AFC
WSL Football

Read More

Best Business Serving Football – Under 100 employees

Captiva Currency Management
caytoo
Icons.com
Kaizen Ticketing
LoveGunn
Newfields Law
Our Club Lotto
YesRef

Read More

Best Business Serving Football – Over 100 employees

ADI
Cognizant Worldwide
Deltatre
Destination Sport
Genius Sports
KOJO, a PMY company
Portview Fit Out
The Football Foundation

Read More

Best Club Marketing Campaign – Non-Premier League

Birmingham City FC - Forever Forward: 4-1 to the Chimney Boys
Bristol City FC - Junior Reds initiative
Cardiff City FC - Bluebirds Uncaged
Leicester City FC - Goodbye To The GOAT
London City Lionesses - We Saw You Look (Everyone watches London City)
Plymouth Argyle FC - Stand Up, Stand Together - Argyle & M.A.N. Culture
QPR FC / Continuum Films - We'll Be There
Southampton FC - Past Made Present

Read More

Best Club Marketing Campaign – Premier League & Top Tier European Clubs

AFC Bournemouth - Las Vegas Convention and Visitors Authority
Everton FC - Everton Women Rebranding Of Goodison Park / Season Launch
Everton FC - Forever Blue Memberships and Rewards
Fulham FC - 2025/26 Kit Campaign
Juventus FC - How Juventus landed on the moon
Paris Saint-Germain and Novotel
Manchester City FC - The Stadium Speaks
Sunderland AFC - 'Til the End

Read More

CEO of the Year – Divisional Winners

Premier League - Jon Varney, Brentford FC
Championship - Mark Fairbrother, Millwall FC
League One - Liam Scully, Lincoln City FC
League Two - Darren Royle, Oldham Athletic AFC
SPFL - Keith Lasley, St Mirren FC

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SPORTS BUSINESS AWARDS | 27 November 2026 | Old Billingsgate, London