Best Use of Technology in a Football Club
WINNER
Liverpool FC/Monterosa
Liverpool FC has adopted a real-time engagement platform to power the interactive experiences across their digital properties as part of the strategy to identify and communicate directly with more of the club’s global following.
Deployed using the platform, The new Match Centre, integrated into the club’s existing website and app frameworks, offers fans a unique match experience, presenting live match commentary, media content, social coverage and interactive elements (predictions, polls, trivia, voting and the new “Klopp o’meter”) all supported by a live real-time video feed from the club’s studio. As a result, the new Match Centre becomes the only destination the fans need to embrace the club on matchday.
Topline results include:
- Matchday visits grew by more than 10x (from 50k previously to over 650k on the new Match Centre)
- 97% player retention rate throughout the live quiz shows, with an average session length of over 57 minutes
- 40,000+ first-party fan data captured throughout the Advent Calendar campaign
- 250,000 first-party fan data captured throughout new Match Centre experiences
SILVER
Leicester City FC
Leicester City is dedicated to identifying and developing innovative internal procedures and technologies which enable the Club to realise its ambitions. Their recent transition into a new, world-class training facility is the latest phase in the Club’s long-term strategy. We realise, however, that such a move should be about far more than simply building new facilities – it is what you do with the opportunity they create which truly matters.
Utilising new technology was a central pillar in the new campus’ design, with an internal IPTV system which goes far beyond its traditional purpose. All of this means a player’s journey through the complex, from entry through to various functional and recreational areas, will involve a wide variety of deliberately targeted messaging to enhance their working experience and, essentially, performance.
Whether it be sports science staff, members of the coaching team, grounds staff, the media team or catering employees, the entire workforce all play an important role in ensuring they work seamlessly as one club across a vast training facility. The building itself may be an impressive indicator of Leicester City’s ambition, but ultimately its effectiveness is only as beneficial as the people inside and the strategies they deliver
BRONZE
Rangers FC
Rangers Football Club has taken the challenge of COVID-19 in it’s stride. Always held as the most important part of the club; the fans had to be provided the escape of watching the football team they love. Rangers implemented a state of the art OTT streaming delivery service to a capacity never encountered before in the Scottish game. The Club has lead the way by creating a bespoke solution. Alongside Stadion and StreamAMG Rangers produced a platform that could handle the traffic and demand that comes with the entire support watching online. 11 out of the 12 Scottish top flight sides decided to use a one-size-fits-all system: Rangers wanted to stand out and give the fans more for the season tickets they have paid for. Rangers Football Club has, and will continue to strive forward within football technology and be amongst the largest clubs in the world.
