2017 Winners

Best Club Marketing Initiative – Premier League

Winner: Swansea City AFC

Silver: Southampton FC

Bronze: Everton FC

  • Liverpool FC
  • Tottenham Hotspur FC
  • West Ham United FC

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Best Club Marketing Initiative – non Premier League

Winner: Wolverhampton Wanderers FC

Silver: Aston Villa FC

Bronze: Brentford FC

  • Brighton & Hove Albion FC
  • Huddersfield Town FC
  • St Johnstone FC
  • Wycombe Wanderers FC

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Best Professional Service Business Serving Football

Winner: Smith & Williamson

Silver: Pinsent Masons

Bronze: Verisona Law

  • Coutts
  • KSS

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Best Use of Technology in Football (non club specific)

Winner: adi.tv & Supponor

Silver: STATSports Group

Bronze: OptaPro

  • ATPI Sports Events
  • Sportswik
  • StreamAMG

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 Best Football Club Hospitality

Winner: Chelsea FC

Silver: Arsenal FC

Bronze: St Johnstone FC

  • Middlesbrough FC
  • Club Wembley One Twenty (submitted by Portview Fit-Out)

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Best Football Community Scheme

Winner: Albion in the Community (Brighton & Hove Albion FC)

Silver: Everton in the Community

Bronze: Watford Football Club’s Community Sports and Education Trust

  • Burnley FC in the Community
  • Fulham FC Foundation
  • City in the Community

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Innovation Award

Winner: Emirates FA Cup Story – Mischief PR

Silver: Huddersfield Town FC

Bronze: Rangers FC

  • adi.tv & Supponor
  • Everton FC
  • Sport Structures

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Agency of the Year

Winner: WePlay

Silver: Sportquake

Bronze: Reading Room

  • Designwerk
  • Octagon
  • Seven League

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Best Business Serving Football – up to £2m turnover

Winner: Piglets Pantry

Silver: Sporting Memories Network

Bronze: ESF Events

  • All In Translations
  • Oaks Consultancy
  • Sport Structures
  • Winners FDD

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Best Non-match Day use of Venue

Winner: Manchester City FC – City Football Academy

Silver: Anfield

Bronze: West Ham United FC

  • Emirates Stadium
  • Stamford Bridge

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Best Brand Activation Involving Football

Winner: Betstars and Leicester City FC

Silver: NIVEA MEN and Liverpool FC

Bronze: Betsafe and Manchester City FC

  • SportPesa and Everton FC
  • Hull City
  • Manning Gottlieb OMD for Virgin Media
  • Reflect Digital
  • WallJAM

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Best Fan Engagement by a Club

Winner: Sunderland AFC

Silver: Manchester City FC

Bronze: Tottenham Hotspur FC

  • Arsenal FC
  • Leyton Orient FC, Kick it Out & the Football Supporters’ Federation (FSF)
  • Liverpool FC
  • Rangers FC

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Best Business Serving Football – over £2m turnover

Winner: St. George’s Park

Silver: Portview Fit-Out

Bronze: Levy UK

  • adi.tv
  • Arena Seating
  • Reading Room
  • STATSports Group
  • StreamAMG

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Best Use of Technology in a Football Club

Winner: Manchester City FC with SAP

Silver: Leicester City FC with Seven League

Bronze: Derby County FC with NewTek

  • Aston Villa FC
  • Hull City

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 Best Corporate Social Responsibility Scheme

Winner: Burnley FC in the Community

Silver: Liverpool FC

Bronze: Swansea City AFC

  • Everton in the Community
  • The Football Foundation

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Sponsorship Deal / Partnership of the Year

Winner: Avon & Liverpool Ladies FC

Silver: Beko & FC Barcelona

Bronze: Virgin Media & The Football Supporters’ Federation

  • Betstars and Leicester City FC
  • Marathonbet & Hibernian FC

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fcbusiness CEO of the Year sponsored by SeatGeek

Overall Winner: Daniel Levy, Tottenham Hotspur

  • Premier League CEO of the Year – Daniel Levy, Tottenham Hotspur
  • Championship CEO of the Year – John Kay, Preston North End
  • League One CEO of the Year – Stephen Bettis, Sheffield United
  • League Two CEO of the Year – Gary Sweet, Luton Town
  • SPFL CEO of the Year – Duncan Fraser, Aberdeen FC


fcbusiness European CEO of the Year sponsored by NuCalm

Winner: Vadim Vasilyev – AS Monaco

  • Italy: AS Roma – Umberto Gandini
  • Germany: FC Bayern Munich – Karl-Heinz Rummenigge
  • Holland: AFC Ajax – Edwin Van Der Sar
  • Spain: Real Madrid – Florentino Pérez Rodríguez