2017 Winners
Best Club Marketing Initiative – Premier League
Winner: Swansea City AFC
Silver: Southampton FC
Bronze: Everton FC
- Liverpool FC
- Tottenham Hotspur FC
- West Ham United FC
Best Club Marketing Initiative – non Premier League
Winner: Wolverhampton Wanderers FC
Silver: Aston Villa FC
Bronze: Brentford FC
- Brighton & Hove Albion FC
- Huddersfield Town FC
- St Johnstone FC
- Wycombe Wanderers FC
Best Professional Service Business Serving Football
Winner: Smith & Williamson
Silver: Pinsent Masons
Bronze: Verisona Law
- Coutts
- KSS
Best Use of Technology in Football (non club specific)
Winner: adi.tv & Supponor
Silver: STATSports Group
Bronze: OptaPro
- ATPI Sports Events
- Sportswik
- StreamAMG
Best Football Club Hospitality
Winner: Chelsea FC
Silver: Arsenal FC
Bronze: St Johnstone FC
- Middlesbrough FC
- Club Wembley One Twenty (submitted by Portview Fit-Out)
Best Football Community Scheme
Winner: Albion in the Community (Brighton & Hove Albion FC)
Silver: Everton in the Community
Bronze: Watford Football Club’s Community Sports and Education Trust
- Burnley FC in the Community
- Fulham FC Foundation
- City in the Community
Innovation Award
Winner: Emirates FA Cup Story – Mischief PR
Silver: Huddersfield Town FC
Bronze: Rangers FC
- adi.tv & Supponor
- Everton FC
- Sport Structures
Agency of the Year
Winner: WePlay
Silver: Sportquake
Bronze: Reading Room
- Designwerk
- Octagon
- Seven League
Best Business Serving Football – up to £2m turnover
Winner: Piglets Pantry
Silver: Sporting Memories Network
Bronze: ESF Events
- All In Translations
- Oaks Consultancy
- Sport Structures
- Winners FDD
Best Non-match Day use of Venue
Winner: Manchester City FC – City Football Academy
Silver: Anfield
Bronze: West Ham United FC
- Emirates Stadium
- Stamford Bridge
Best Brand Activation Involving Football
Winner: Betstars and Leicester City FC
Silver: NIVEA MEN and Liverpool FC
Bronze: Betsafe and Manchester City FC
- SportPesa and Everton FC
- Hull City
- Manning Gottlieb OMD for Virgin Media
- Reflect Digital
- WallJAM
Best Fan Engagement by a Club
Winner: Sunderland AFC
Silver: Manchester City FC
Bronze: Tottenham Hotspur FC
- Arsenal FC
- Leyton Orient FC, Kick it Out & the Football Supporters’ Federation (FSF)
- Liverpool FC
- Rangers FC
Best Business Serving Football – over £2m turnover
Winner: St. George’s Park
Silver: Portview Fit-Out
Bronze: Levy UK
- adi.tv
- Arena Seating
- Reading Room
- STATSports Group
- StreamAMG
Best Use of Technology in a Football Club
Winner: Manchester City FC with SAP
Silver: Leicester City FC with Seven League
Bronze: Derby County FC with NewTek
- Aston Villa FC
- Hull City
Best Corporate Social Responsibility Scheme
Winner: Burnley FC in the Community
Silver: Liverpool FC
Bronze: Swansea City AFC
- Everton in the Community
- The Football Foundation
Sponsorship Deal / Partnership of the Year
Winner: Avon & Liverpool Ladies FC
Silver: Beko & FC Barcelona
Bronze: Virgin Media & The Football Supporters’ Federation
- Betstars and Leicester City FC
- Marathonbet & Hibernian FC
fcbusiness CEO of the Year sponsored by SeatGeek
Overall Winner: Daniel Levy, Tottenham Hotspur
- Premier League CEO of the Year – Daniel Levy, Tottenham Hotspur
- Championship CEO of the Year – John Kay, Preston North End
- League One CEO of the Year – Stephen Bettis, Sheffield United
- League Two CEO of the Year – Gary Sweet, Luton Town
- SPFL CEO of the Year – Duncan Fraser, Aberdeen FC
fcbusiness European CEO of the Year sponsored by NuCalm
Winner: Vadim Vasilyev – AS Monaco
- Italy: AS Roma – Umberto Gandini
- Germany: FC Bayern Munich – Karl-Heinz Rummenigge
- Holland: AFC Ajax – Edwin Van Der Sar
- Spain: Real Madrid – Florentino Pérez Rodríguez