2018 Review

The trophies were presented at the ceremony at City Central at the HAC on Thursday 22nd November.

2018 Gallery | 2018 Winner’s interviews | 2018 Highlights


Vichai Srivaddhanaprabha Lifetime Contribution to the Business of Football

Tony Adams receives the 2018 Global Football Ambassador Award


Big clubs such as Everton, Manchester United, Liverpool and Barcelona were amongst the winners alongside outsiders such as Kew Park Rangers.

Tony Adams received a special award for his work with Sporting Chance. He said afterwards “What a honour to receive this Award. I am very proud of all my staff at Sporting Chance and dedicate this award to them for their 18 years of fantastic work tackling mental and emotional problems including addiction, for the Sporting industry.” It was an emotional end to the evening as a lifetime contribution to the business of football was presented in memory of the Leicester City owner Vichai Srivaddhanaprabha.

“I won ten trophies in football and this is my first trophy in sobriety, and I am more proud of that than the ten I won,” 
Tony Adams. Former Arsenal captain

“It is always fascinating to review the FBA submissions which demonstrate the huge amount of innovative work going on behind the scenes. 

When judging the awards I will be searching for good ideas, strong implementation and outstanding results. I’m really looking forward to seeing some interesting submissions.”

Richard Bevan, Chief Executive, League Managers Association

Winners & Finalists

Best Use of Technology in Football

Winner: Catapult Sports

Silver: StreamAMG

Bronze: English Football League

  • EA Sports & Monterosa
  • Elite Skills Arena
  • Manchester United FC and HCL Technologies
  • STATSports Group
  • Swansea City AFC

Read more >


Best Football Club Hospitality

Winner: Liverpool FC

Silver: Manchester City FC

Bronze: Brighton & Hove Albion FC

  • Arsenal FC
  • St Johnstone FC
  • Wolverhampton Wanderers FC

Read more >


Best Football Community Scheme – non Premier League

Winner: Kew Park Rangers

Silver: Kick It Out

Bronze: Pompey in the Community (Portsmouth FC)

  • Cardiff City FC Community Foundation
  • Derby County Community Trust
  • English Football League
  • Luton Town FC Community Trust
  • Read more >


Best Football Community Scheme – Premier League

Winner: Everton in the Community

Silver: Newcastle United Foundation

Bronze: West Ham United Foundation

  • Albion in the Community (Brighton & Hove Albion FC)
  • Saints Foundation, Charity of Southampton FC
  • Watford FC’s Community Sports and Education Trust

Read more >


Agency of the Year

Winner: WePlay

Silver: InCrowd

Bronze: Beyond 90

  • Goal Studios
  • Reading Room
  • Seven League

Read more >


Best Small Business Serving Football

Winner: Goodform

Silver: The Sporting Memories Foundation

Bronze: ESF Events

  • Beyond 90
  • ILG Business
  • Oaks Consultancy
  • WePlay
  • Zeelo

Read more >


Best Brand Activation Involving Football

Winner: NISSAN & UEFA Champions League (Goal Studios)

Silver: The PFA and Bristol Street Motors (SN&CK Media)

Bronze: DFL & Bundesliga

  • Carabao Energy Drink & #WeAreFemaleFans (W Communications)
  • EA Sports & Monterosa
  • EE & Wembley Stadium (The Sports Presentation Company & Cake)

Read more >


Best Brand Activation Involving a Club

Winner: FC Barcelona and Beko

Silver: Manchester City FC & SAP – Momentum Worldwide

Bronze: Chelsea FC and Joe Wicks

  • Leicester City FC with Adidas
  • Manchester United with #Alexis7
  • Norwich City FC & bidstack

Read more >


Best Fan Engagement by a Club

Winner: Leicester City FC & DJS Research

Silver: Huddersfield Town AFC

Bronze: Fulham FC

  • Aston Villa FC
  • Cardiff City FC
  • Chelsea FC
  • Everton FC
  • Portsmouth FC

Read more >


Innovation Award

Winner: Manchester City FC

Silver: Fanatics

Bronze: Southampton FC

  • adi.tv & Supponor
  • Everton FC
  • STATSports Group
  • Swansea City AFC and Other Media
  • Tottenham Hotspur – Seven League and Animal Vegetable Mineral

Read more >


Best Large Business Serving Football

Winner: STATSports Group

Silver: adi.tv

Bronze: Mishcon de Reya LLP

  • KSS
  • Onside Law
  • StreamAMG
  • Thomas Cook Sport

Read more >


Best Corporate Social Responsibility Scheme

Winner: Everton in the Community

Silver: Swansea City AFC

Bronze: Albion in the Community and American Express

  • Huddersfield Town AFC
  • Luton Town FC
  • The Aston Villa Foundation

Read more >


Sponsorship / Partnership of the Year

Winner: Norwich City FC & Aviva

Silver: FC Barcelona & Beko

Bronze: Stoke City FC & Top Eleven

  • Everton FC & Blackwell Global
  • Hull City AFC & SportPesa
  • Manchester City & UBTECH

Read more >