Best CSR or Community Scheme
West Ham United. 150Club
West Ham United’s Foundation works with over 20,000 people every year across health, education, employment, community sports and football development.
In 2016, they set out to deliver life changing results for the community they work in the heart of – Newham. As one of the poorest boroughs in London, and with the second highest prevalence of type 2 diabetes in England, the borough faces particularly unique health challenges.
West Ham United Foundation’s 150Club is a ground-breaking programme that works in partnership with the NHS and local authorities to tackle diabetes in Newham head on – using the power of sport and activity to change lives. By working in a ground-breaking partnership with the NHS and Newham Council, West Ham United are using the power of football and sport over a 24-week programme to inspire local residents who would otherwise be uncomfortable discussing their health and making changes to their lifestyle.
DJS Research & Leicester City FC: Improving the Match Day Experience for Disabled Fans
DJS Research Ltd (http://www.djsresearch.co.uk) is a family-owned full-service market research agency that has grown from the MD working alone in his garden shed, to a company with a turnover of £5M+ and 100+ staff. We work within the public, private and voluntary sectors, including research for sports clients, such as The Welsh Rugby Union, Liverpool FC, Sport England, England Cricket Board and Boccia England.
Our objectives for this project were to engage with disabled fans, stakeholders and experts to gain insight into the experiences of disabled fans to improve accessibility at King Power Stadium. We provided clear recommendations on how the match day experience could be improved. A long list of actions has been implemented by LCFC and noticed by fans:
“Since the research has taken place things have improved. The toilets are very accessible now because of their size and the grab rails. The stewards are also second to none with their caring attitude. And now having a parking space close to my entrance is incredible – it has absolutely turned things around for me. I’m now not stressed and anxious on match days. Well done Leicester City for listening and acting on our concerns.” (Supporter: Primary Progressive MS)
Huddersfield Town Foundation
Dean and his wife Janet created the Town Foundation in 2012, with the overall aim to improve the quality of life for young people in the local area.
Using Dean’s vision, and pulling together the power of the Club’s badge, the strong role models at the football club and the unique access to specific sections of the community, Dean wanted to raise awareness and help to engage youngsters in healthy lifestyles and give them choices they may not have had previously.
Every morning at 8am, 24 schools across the area are serving up food such as fruits, grains, dairy products and other protein-rich foods. We are proud to say that the breakfast clubs have already made a significant impact across many schools in the area, with more than 1,000 children a day in the West Yorkshire area eating a healthy breakfast, paid for by the Foundation.
The Foundation now has adopted the tagline of “One Club One Community” which shows the cohesive approach which will drive the Foundation going forwards.
Goals4Girls
Goals4Girls is a nationally recognised football development programme with the aim of increasing the confidence, self-esteem, motivation and communication skills of young women aged 11-16, through sports and education. Since 2013 we have helped over 850 young women through our well devised innovative programme. At Goals4Girls we deliver, Workshops, Football Coaching, Player Development, Qualifications, mentoring and trips. Our young women are encouraged to set and reach their Goals in a FUN, inclusive environment. From flying down a giant zip wire to the adrenalin of scoring your first goal on the football pitch, we at Goals4Girls nurture skills that last a lifetime.
Everton in the Community. Home Is Where The Heart Is
Launched in November 2016, ‘Home Is Where The Heart Is’ is a fundraising campaign to support young people on the brink of homelessness across the city of Liverpool.
Driven by the Club’s U23 Manager David Unsworth and his squad and supported by the Club’s official charity, Everton in the Community, the money raised will be used to purchase, and operate, a house close to Goodison Park which will 16-23-year-olds who have fallen on hard times, or have perhaps fallen out of the care system, a place to stay in Liverpool.
Newcastle United Foundation
Newcastle United Foundation was established to harness football’s power to deliver positive change in our area. Since launching in 2008 the commitment, dedication and enthusiasm of our staff and stakeholders has seen the Foundation become a pillar of the community, working with over 50,000 disadvantaged young people and families across Newcastle, Gateshead, Northumberland and North Tyneside.
We work in some of the most deprived areas in the North East and our key objective is to use football as a means of engaging people in projects and activities that can help raise their aspirations and support positive change in their lives.
We need to raise around £2 million each year to do this. The importance of nurturing the relationships we establish with stakeholders is vital to our success. We’re proud that 92p of every £1 that is raised by the Foundation is reinvested in charitable activity.
In 2018 the Foundation is 10 year’s old, having raised over £13 million to support community programmes during that time.
Our Schools, Disability, Youth and Community, Football Development and Health teams deliver to tens of thousands of people each year, using the Newcastle United brand.
One Team
One Team is Euroleague Basketball’s community program that uses basketball as a tool to empower those living at risk of exclusion and ensure they have the life skills to better integrate into society. All 40 clubs from Turkish Airlines EuroLeague and 7DAYS EuroCup deliver One Team in their communities, tailoring the program to address the most prevalent social integration issues in their local area. Examples of some groups that the clubs work with include migrants and displaced people, those with physical or intellectual disabilities, girls who are facing inequality, young people detained in prison and those trying to recover from a history of substance abuse – all using the power of basketball to improve lives. A common methodology, devised by Euroleague Basketball with support from a number of leading NGOs, is shared across an entire continent to ensure the right people, processes, tools and structures are in place for sport to be a powerful force for development and social change. Since starting in 2012, One Team has reached over 14,000 participants through its various team projects.
