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Best Sports Governing Body Initiative
British Rowing – Go Row Indoor
• The Go Row Indoor programme has had a hugely successful first year making good progress on the way to achieving its objectives.
• A proactive PR campaign to raise the profile of the programme resulted in over 390 pieces of coverage in 2017 including newspapers, blogs, lifestyle magazines and local media.
• The increased interest in and awareness of indoor rowing has seen visits to the dedicated section on British Rowing’s website triple in January 2018 compared to January 2017. The Go Row Indoor 20 minute workout video on the British Rowing YouTube channel has been viewed over 78,000 times for a total of nearly half a million minutes.
• Participation in indoor rowing has seen a positive increase with a number of clubs who run Go Row Indoor workout classes reaching capacity every week in 2018.
• A record number of people – over 2,100 – competed at the British Rowing Indoor Championships (BRIC) at the Lee Valley velopark in December 2017 and spectator tickets sold out in advance for the first time ever.
• The British Rowing powered LiveRowing app has seen a growth rate of 12% month on month and over 10,000 paying members using the app.
GolfSixes – European Tour
GolfSixes is the short format of golf, initiated by the European Tour in 2017, designed to attract a new audience to golf whilst maintaining the integrity of the sport. Consumers want to watch shorter, and participation in golf is diversifying into shorter engagements. GolfSixes is a six hole country vs. country tournament across two days, with the six hole layout based around a central fanzone, with numerous engaging activities for all of the family designed to introduce a new audience to golf. The tournament was a resounding success, with the average age of ticket purchases 14% younger than other UK European Tour events and 42% higher proportion of new fans attending than other European Tour events. On TV, 19% of viewers had never watched a golf event before, and the tournament rated in the top quartile of European Tour events in 2017. The tournament also received excellent media coverage across all markets, and excellent feedback from our sponsors, with American Golf saying “GolfSixes was perfect for targeting a different type of golf audience. We gave lessons non-stop through the two days, and it was great to see lots of kids having a go.”
Next Gen ATP Finals – ATP World Tour
As governing body of men’s professional tennis, the ATP set up the inaugural Next Gen ATP Finals in Milan in November 2017 – a new season-ending tournament offering US$ 1.275 million in prize money for the world’s best 21-and-under players – in partnership with the Italian Tennis Federation and the Italian National Olympic Committee.
The tournament’s objective was to provide a global stage for the future stars of men’s tennis, while at the same time serving as a platform to trial rule changes and innovation in the sport. This was a tournament that would aim to connect the next generation of players to the next generation of fans. The event showcased multiple innovations in a fast-paced, cutting edge and TV-friendly format. The tournament, which saw a world-first use of Hawk Eye Live, also led to a pioneering new global partnership agreement between ATP, ATP Media and Amazon Prize Video.
On the court, South Korea’s Hyeon Chung defeated Russia’s Andrey Rublev in the final to cap off a breakthrough week which was viewed by more than 8 million people globally.
Project Rugby – Premiership Rugby & England Rugby
Project Rugby is the flagship participation initiative of Premiership Rugby and England Rugby, designed to increase participation in the game by people from traditionally underrepresented groups:
• Black Asian & Minority Ethnic People
• People from Lower Socio-Economic backgrounds
• Disabled People
A four year programme, Project Rugby intends to address under representation amongst groups and communities in rugby union and currently in its first year aims to reach 3000 BAME young people by July 2018. In its first year alone, Project Rugby has reached 7558 participants from underrepresented backgrounds with at least 7% of these transitioning into grassroots rugby clubs (17% for disabled people) and continuing to play the game. The programme is delivered by community coaches employed by the 14 Premiership Rugby Clubs who have undergone cultural awareness training and selected delivery sites of high BAME density areas based on insight and mapping of the respective club’s territories, which include Manchester, Leicester, Bristol, and London. Premiership Rugby Clubs have established partnerships with over 26 religious or cultural groups and delivered at over 89 distinct sites, on the key principle that they are ‘new to rugby’ and not typically associated with rugby union (youth clubs, religious centres, community centres).
WFA & You’ll never walk alone
Walking Football was created in 2010 as a unique sport aimed at the over 50’s.
There are now over 1100 clubs in the UK with an estimated 40,000 players.
It is already played in over 35 countries.
Launched in December 2016
The National Governing Body for walking football in the UK
Inspiring fun, safe & social activity
Objective of the project was to raise awareness of the sport in the most cost-efficient manner.
Targets – everyone over 50, especially inactive people who used to enjoy sport.
We had a very small budget (£3000) and a long list of objectives.
It was decided that a video was the best medium to showcase the sport and we commissioned SGTV, a world class sports video company.
The video was called YOU’LL NEVER WALK ALONE.
It has received great praise for how it successfully portrays the sport’s wide range of benefits. The immense joy experienced by participants is evident.
Sky Sports were delighted with the video and they screened the 30-minute programme a total of 11 times in October 2017.
The video is now available to watch on the WFA website: www.thewfa.co.uk
The low investment in this marketing initiative has been a resounding success with benefits far exceeding our expectations.
World Table Tennis Day (WTTD)
“TABLE TENNIS FOR EVERYONE, EVERWHERE” is the slogan to share the joy of playing Table Tennis worldwide on APRIL 6. WORLD TABLE TENNIS DAY (WTTD) forms part of ITTF’s Table Tennis for ALL – Program and aims to reach most quantity of people and different target groups. It builds up on 3 pillars: POPULAR, UNIVERSAL & INCLUSIVE.
The focus is on social outcomes presenting Table Tennis as a sport accessible for everyone. FEW MATERIALS AND SKILLS ARE NEEDED to play, have fun and spread positive messages among players. EVENTS ARE EASILY SET UP ALL AROUND THE WORLD bringing Table Tennis closer also to laypersons.
OVER 90.000 PERSONS celebrated World Table Tennis Day 2017 all around the globe. Many of them don’t usually play or train Table Tennis. The number is set to grow from year to year.
Beyond competitions, Table Tennis serves as a vehicle for POSITIVE SOCIAL CHANGE, a HEALTHY WORTHWHILE USE OF LEISURE TIME and an opportunity to BRING PEOPLE TOGETHER, an excellent tool for SOCIAL INCLUSION. Table Tennis has a unique value where people from different ages, gender, skills or physical condition can play together. It is SPORT FOR LIFE and It´s FUN! Stay updated on www.TT4ALL.com
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