AGENCY OF THE YEAR
Eleven Sports Media
Formed in 2009, Eleven Sports Media are now in their 10th year of facilitating partnerships between brands and football audiences. In that time, Eleven’s work with football clubs from the Premier League to League Two has developed from small beginnings, to being the most widely used sports technology and partner programme services agency in the UK – our work has helped clubs generate millions in additional commercial revenue.
Whilst Eleven’s award-winning and highly engaging fan engagement channels, StadiumTV and StatTV can now be found at more than 50 sports venues, and our StatTracker social media content is engaging millions of fans at some of the biggest clubs in the Premier League, Scottish Premier League and Championship – it is the use of these digital platforms in wider partner programmes which has transformed Eleven’s offering, and in turn allowed clubs to transform their own commercial proposition.
MATTA is a strategic and creative marketing agency, helping sports, fitness and lifestyle brands grow their audiences and consumer markets.
With backgrounds in FMCG marketing, MATTA’s three founders’ vision in 2015 was to challenge strategic thinking in sport and lifestyle, and to treat sports fans as brand consumers.
Four years on, MATTA continues to apply its unique four-stage strategic approach, incorporating psychological tools and behavioural decision science to every creative challenge.
We began with The FA, helping to change attitudes in football. We now work with a range of clients both from within football and in wider sport, from consumer products such as Umbro, global event brands such as ATP Tour, to major broadcasters such as ESPN.
Their position as FMCG marketeers and understanding of consumer behaviour in relation to brands equips them to focus on achieving specific growth results for their clients, ultimately inspiring more people to engage with health, fitness, lifestyle and sport.
Other Media is a digital agency working with clients in retail, culture, education, not-for-profit and sport from consultancy to delivery of digital solutions for over 20 years.
Our recent focus on sport was driven by a need for the services we have so far provided disparately to be offered as a joined up solution.
We want to make our clients’ lives easier through digital. For fans, this means receiving all the information they could need, instantly and wherever they are. For the clubs this means enabling them to provide this to their fans as efficiently as possible, cost effectively, maximising revenue and keeping fans proudly engaged.
We set about consolidating our knowledge and expertise into a solution that would work hard for fans and smart for clubs.
Clubcast provides clubs with an efficient method of publishing content to their digital touchpoints.
Clubs are delivered a responsive website and native app, both built by us with a customised front end. One CMS powers the content to both. There is also the opportunity to publish to customised wearable and internet TV apps. Integrations such a single sign on, video and audio streaming and stats are all available.
Seven League is Europe’s leading digital sport consultancy/agency. Our mission is to help federations, clubs and sponsors understand and grow audiences on digital, increase commercial value, engage fans and help innovate and future-proof themselves in an ever-changing digital landscape.
We have the privilege of working across the world of football with big names like UEFA, FIFA, FC Barcelona and Tottenham Hotspur as well as less well-resourced organisations like the governing bodies of countries like San Marino and the Faroe Islands.
We understand the business of football at every level and offer support from top level strategy to on-the-ground execution.
We help with the procurement, specification and delivery of digital products and we conceive and execute ground-breaking creative campaigns.
WePlay was founded with a single mission in mind – to disrupt an archaic sports marketing landscape and to help our partners to effectively engage sports fans and generate measured, incremental revenues from their marketing activity.
After winning Agency of the Year at the Football Business Awards in both 2017 and 2018, WePlay has continued to establish itself as the digital marketing leader for the sports industry.
In the past season, WePlay has grown its revenue by 270% and client base by 75%, meaning that WePlay now serves over 50 clients across the industry. We have also doubled the size of our team from 18 to 35 people. To align with our brand positioning as a premium service provider to the sports industry and accommodate our growth needs, we moved our headquarters from Shoreditch in East London to Central London.
Finally, in the past season, WePlay retained 96% of all 2018 clients, and increased average revenue per customer by 60%.
New client appointments include Paris Saint-Germain, AC Milan, Olympique de Marseille, Premier Sports, Eleven Sports, Wasps Rugby, and UFC.