Categories & Entries
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Agency of the Year
Football is now firmly part of the media and marketing world. The agency of the year category recognises the increasing role of Marcoms agencies in football and will be awarded to a business offering Advertising, PR, Design, Social & Digital Media or other forms of promotional marketing.
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Best Brand Activation Involving Football
Football is at the heart of a myriad of marketing campaigns. This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers.
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Best Business Serving Football
This award will be open to any business connected to football which can show sustained excellence of service delivery or product innovation. Entrants might include caterers, retailers broadcasters technology companies, or any other innovative businesses involved in football. Please note there are separate categories for agencies and professional services companies.
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Best Club Marketing Initiative – non Premier League
This award is for a particular marketing initiative by a club outside of the Premier League. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes.
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Best Club Marketing Initiative – Premier League
This award is for a particular marketing initiative by a club in the Premier League. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes. Creativity and performance against available targets will be taken into account.
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Best Corporate Social Responsibility Scheme
This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
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Best Digital / Social Media Team
This award is for a team which has shown true excellence in digital marketing and social media. Entrants will be considered from clubs, leagues, agencies associations and any other relevant organisations.
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Best Fan Engagement by Club
This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.
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Best Food & Beverage Award
Open to clubs as well as outside caterers, entrants should demonstrate the quality of their food & beverage offerings as well as the service provided. The focus of the submission might be on match day catering in general or specifically on the club’s non-match day or hospitality offerings.
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Best Football Community Scheme
This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry.
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Best New Player / Contract Signing Reveal Campaign
Clubs have become increasingly creative and digitally aware when it comes to communicating new player signings or contract renewals. Celebrate your best creative efforts – videos, photography, social media output – and submit for our Judges to review.
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Best Non-Football use of Venue
This award will acknowledge the successful utilisation of football venues in activities other than matches. This might include conferences, exhibitions, awards ceremonies and training as well as musical and other events. Judges will be looking for creative approaches and commercial success.
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Best Professional Service Business Serving Football
Open to law firms, accountants, architects and other professional service providers. Entrants to this award should demonstrate how their expertise has been applied to achieve better commercial performance for their football business clients.
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Best Use of Technology in a Football Club
This award should be entered by any club using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
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Best Use of Technology in Football (not club specific)
This award should be entered by any company using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
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Equality, Diversity & Inclusion Award
This award has been created to recognise organisations which are placing diversity at the heart of their objectives and engagement. Entries will be considered from organisations of any size and type. Judges will be looking for efforts and initiatives to increase diversity and/or enhance initiatives already in place
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Innovation Award
Football never stands still and its ability to adapt to a changing world is a key to its success. This award recognises the change-makers; those who disrupt and challenge; those who invent and create. This award recognises innovation which stays true to the spirit and traditions of the game but nevertheless helps take football into the future.
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Sponsorship / Partnership of the Year
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
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Sustainability Award
This award has been created to recognise organisations in the Football Industry which are placing sustainability at the heart of their objectives and engagement. Entries will be considered from clubs, leagues, associations and any other relevant organisations.
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Women’s Football Business Award
This award has been created to recognise all the organisations which are making an impact on the growth of Women’s Football. Entries will be considered from clubs, leagues, agencies associations and any other relevant organisations.
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