Categories & Entries

Best Covid-19 Response by a Club

The Covid-19 pandemic clearly demonstrated the importance of clubs’ roles in the lives of their fans. This award recognises the outstanding work undertaken by clubs to support its communities and fans during the pandemic.

Most Innovative Business Response to Covid-19

Awarded to any business in the football industry which can demonstrate the transformative impact of initiatives/projects they undertook in response to the pandemic.

Best New Player / Contract Signing Reveal Campaign

Clubs have become increasingly creative and digitally aware when it comes to communicating new player signings or contract renewals. Celebrate your best creative efforts – videos, photography, social media output – and submit for our Judges to review.

Best Digital / Social Media Team

This award is for a team which has shown true excellence in the digital marketing and social media. Entrants might be from within a club or from a league or association.

Best Football Community Scheme

This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry. 

Sponsorship / Partnership of the Year

The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.

Best Brand Activation Involving Football

Football is at the heart of a myriad of marketing campaigns. This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers.

Best Fan Engagement by Club

This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.

Best Corporate Social Responsibility Scheme

This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.

Best Use of Technology in a Football Club

This award should be entered by any club using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.

Best Use of Technology in Football (not club specific)

This award should be entered by any company using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.

Best Club Marketing Initiative – non Premier League

This award is for a particular marketing initiative by a club outside of the Premier League. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes.

Best Club Marketing Initiative – Premier League

This award is for a particular marketing initiative by a club in the Premier League. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes. Creativity and performance against available targets will be taken into account.

Innovation Award

Football never stands still and its ability to adapt to a changing world is a key to its success. This award recognises the change-makers; those who disrupt and challenge; those who invent and create. This award recognises innovation which stays true to the spirit and traditions of the game but nevertheless helps take football into the future.

Best Business Serving Football

This award will be open to any business connected to football which can show sustained excellence of service delivery or product innovation

Agency of the Year

Football is now firmly part of the media and marketing world. The agency of the year category recognises the increasing role of Marcoms agencies in football and will be awarded to a business offering Advertising, PR, Design, Social & Digital Media or other forms of promotional marketing.

Best Professional Service Business Serving Football

Open to law firms, accountants, architects and other professional service providers. Entrants to this award should demonstrate how their expertise has been applied to achieve better commercial performance for their football business clients.

NEW Sustainability Award

NEW Diversity & Inclusion Award