This award has been created to recognise organisations which are placing diversity at the heart of their objectives and engagement. . Entries will be considered from organisations of any size and type. Judges will be looking for efforts and initiatives to increase diversity and/or enhance initiatives already in place
NEW Sustainability Award
Most Innovative Business Response to Covid-19
Awarded to any business in the football industry which can demonstrate the transformative impact of initiatives/projects they undertook in response to the pandemic.
Best Covid-19 Response by a Club
The Covid-19 pandemic clearly demonstrated the importance of clubs’ roles in the lives of their fans. This award recognises the outstanding work undertaken by clubs to support its communities and fans during the pandemic.
Best New Player / Contract Signing Reveal Campaign
Clubs have become increasingly creative and digitally aware when it comes to communicating new player signings or contract renewals. Celebrate your best creative efforts – videos, photography, social media output – and submit for our Judges to review.
Best Digital / Social Media Team
This award is for a team which has shown true excellence in the digital marketing and social media. Entrants might be from within a club or from a league or association.
Best Brand Activation Involving Football
Football is at the heart of a myriad of marketing campaigns. This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers.
Sponsorship / Partnership of the Year
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
Best Fan Engagement by Club
This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.
Best Corporate Social Responsibility Scheme
This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
