BEST FOOTBALL COMMUNITY SCHEME
Albion in the Community
Albion in the Community is one of the leading football charities in the UK, with a reputation for delivering pioneering, innovative and impactful programmes across the south coast.
Working in some of the most economically and health deprived coastal communities in the UK, the charity makes a genuine and lasting difference to the lives of tens of thousands of local people.
A recent independent social and economic study found Albion in the Community creates an annual social impact valued in excess of £28million, all from an income of just £3.2million. Put simply, for every £1 of income, the charity creates £8.84 of positive impact for local people.
It is a record which everyone connected with Brighton & Hove Albion is incredibly proud – including the club’s supporters. In the most-recent Premier League Fan Matchday Survey, the charity’s work again led the way in how fans of Premier League clubs viewed their community schemes.
The survey found 95% of Albion supporters felt the club made a significant contribution to the local community (compared to a Premier League average of 77%), with 94% feeling that the work was an important part of the culture and philosophy of Brighton & Hove Albion.
Bristol City Robins Foundation
Rooted in the heart of the South Bristol community, the Foundation’s use of football goes far beyond simply encouraging healthy living. Bristol City’s official charity utilises the beautiful game as a relationship building tool to develop meaningful relationships of trust with vulnerable individuals across the city, many of whom are typically hard to reach and therefore marginalised.
One of such initiatives, which has proven to be invaluable both prior to the Covid-19 pandemic and during the subsequent months of lockdown, is the I-Mentor project. The innovative project provides mentoring to young people living in care.
The approach of the project is twofold, the first step involved inviting a number of young people living in care to a weekly football session in which the Foundation’s staff began to build rapport with the young people. The second step involved pairing those attending the weekly sessions with the member of staff who they naturally identified with. The mentors and mentees then meet on a weekly basis to take part in a range of fun activities, this enabling the mentor to gain a better understanding of their mentee’s life, characteristics and the challenges that they face.
Everton in the Community
Everton in the Community is one of the UK’s top sporting charities and is considered one of the Premier League’s leading community schemes due to the quality and reach of its programmes.
Recently visited by The Duke of Cambridge to find out more about its work and how it uses its influence to support its fans and community and address key social issues affecting the local community, the Club’s official charity has been at the forefront of social intervention across the Liverpool City Region since 1988.
Everton Football Club resides in the Kirkdale ward of Liverpool, which is in the most deprived 5% of neighbourhoods nationally. More than half of the children in the area live in poverty while the area in general faces challenges such as high unemployment, crime and health, housing and education problems.
Everton in the Community delivers more than 40 programmes a year, specifically designed and developed to combat these challenges which are prevalent across Merseyside. Its social programmes tackle issues such as mental health, employability, dementia, education, disability, poverty and homelessness.
The charity’s programmes support people of all ages, cultures and backgrounds from over 130 venues across the city region, Everton in the Community is open and accessible to all.
6 and a half years after opening our doors, we created and trademarked our project ‘Football Unites’ which has become a catalyst for growth and an innovation for our business. We have since gone on to create free community football programmes, an FA Charter Standard Club, Increased female participation through the joint work with This Girl Can campaign and opened our second centre.
We can proudly say we have achieved everything we said we would and more. Today we have over 4,500 people registered on our databases as members – whilst we have recruited over 50 staff throughout the process.
Leicester City in the Community
Leicester City in the Community (LCitC) is the charitable arm of the Leicester City Football Club, working to engage, inspire and empower people across Leicester and Leicestershire. As we strive to innovate how we can best cater to the needs of our community, we have recently focused on two important areas of education and wellbeing that are often under-resourced and under-prioritised for children: STEM (Science, Technology, Engineering & Maths) and Outdoor Learning.
By harnessing the branding power of LCFC and the wide appeal of football, LCitC has addressed these needs by engaging with children that may otherwise struggle to learn in a traditional classroom environment and by upskilling school staff to develop a strong legacy of STEM and Outdoor Learning skills and values, focusing on schools with high numbers of pupils eligible for free school meals.
And here’s what some of our participants reported:
“I’m interested in learning about jobs in science because of these sessions. Thank you! “– Year 4, Beaumont Lodge Primary.
“I love comparing football to science, it’s so cool.” – Year 5, Seagrave Primary.
“This has been the most fun science session I’ve ever had.” – Year 5, Krishna Avanti Primary.
Newcastle United Foundation
Newcastle United Foundation was established in 2008 as the official charity arm of Newcastle United. For 13 years, our Foundation has been harnessing the passion for football in the North East to motivate and inspire people to be more active, learn new skills, be more employable and to reach their potential.
Based at St. James’ Park, our award-winning charity has grown to accommodate more than 100 full-time colleagues and 63 sessional staff. We deliver 43 individual community, employability, educational and health and wellbeing projects from Berwick to County Durham – supporting more than 66,000 people each year.
Be A Game Changer is our mental health awareness campaign, encouraging men to talk more openly about how they are really feeling. We use matchdays, men’s health workshops and physical and mental wellness sessions to reach men who rarely engage with traditional wellbeing campaigns, but who we know are inspired by the United crest.
Providing the support, guidance and tools we all need for mental wellness, we aim to reduce the stigma around starting a conversation about mental health. The campaign shares the poignant stories of the one in four of us who will experience a mental health issue in our lifetime.
Saints Foundation, the charity of Southampton Football Club, aims to inspire individuals from Southampton and the surrounding areas in their journey to fulfilling their potential. Using insights, data, and evidence from multiple stakeholders across our community, we ensure that our support focusses on those who need us most. Our workforce of over 100 members of staff work hard to deliver consistent support delivering 110,474 hours in 2018/19 and despite restrictions 45,668 hours throughout 2019/20 alongside the delivery of food and prescriptions.
The pandemic has exacerbated pre-existing needs within our communities, as well as presenting a whole new set of additional needs. Our delivery over the past season has adapted to ensure that we can support with as many of those needs as possible.
West Ham United Foundation
Hate crime in London has been rising year-on-year since 2016. In direct response to this and need from its local boroughs, the West Ham United Foundation developed the Stop the Hate programme in collaboration with Show Racism the Red Card.
Since the end of 2019 the Stop the Hate scheme has reached over 4,000 young people and nearly 3000 of those have been engaged between September 2020 to December 2020, with thousands more anticipated in 2021.
Supported by the London Mayor’s Shared Endeavour Fund, the programme works to educate and empower young people around the issues of racism, discrimination, extremism and hate crime by providing interactive workshops to both primary and secondary schools, and youth centres in east London.
The scheme also involves providing teachers and youth leaders with a better understanding of the issues among the young people they work with and giving them the tools to continue to tackle race inequalities amongst their pupils.
Key to its success are strong partnerships including those with the Metropolitan Police and local councils.
The programme establishes improved understanding and confidence to safely challenge and refute hateful ideas, ultimately helping to prevent of more of these issues and developing social cohesion.