BEST IN FOOTBALL MEDIA
Ball Street Network
Ball Street is a Football Fan Engagement agency. We work with our clients to help them organically engage with football fans via social media, in a way which builds long term brand affinity.
We work with our clients to move them from the ‘ad space’ into the ‘culture space’.
Over the past 10 years, no other UK business has been more responsible and contributed more to the growth of fan media as a credible and growing digital ecosystem than us.
This has led us deliver some of the most talked about campaigns in football including Paddy Power’s ‘Save our Shirt’ campaign.
BT Sport & Singula Decisions
BT SPORT CREATE ‘MATCH PASS’ DURING COVID CRISIS, SUPPORTED BY SINGULA DECISIONS
The first global COVID-19 lockdown in early 2020 had a devastating impact on the Sports industry – with sporting events cancelled and millions of people forced to stay home.
While the entire football ecosystem had to adjust to new protocol that ensured games could be played safely, another major challenge emerged. With football games being played either behind closed doors or with limited capacity crowds; how would fans, whom had already purchased Premier League Season Tickets, watch their favourite football team play…at home?!
BT Sport, the home of sports entertainment from the UKs leading telecommunication provider BT Group, designed and launched a solution quickly – defining, building and deploying the new BT Sport Match Pass in only 16 days! Singula Decisions, specialists in Subscriber Intelligence, collaborated to play a major role.
BT Sport Match Pass was created as a one-off pass offered free-of-charge to qualifying Season Ticket holders allowing them the chance to watch a Premier League game, streamed via the BT Sport App.
The solution was successfully launched in May 2020 and helped football fans to watch 19 Premier League games during the 2019/2020 season.
During a year in which football was changed more than ever in modern times, Goal managed to break records, exclusives and continued to serve its fans across the world as the world’s most popular digital football destination.
Goal delivered the biggest exclusive in world sport when Lionel Messi chose Goal as his way to let fans know he was staying at Barcelona and why.
COVID may have canceled the Ballon d’Or but Goal continued to celebrate the stars of now and the future with the Goal 50 and NXGN awards.
Goal continued to tackle issues around mental health, racism and human rights while ensuring an equal footing for women in its annual awards and providing leading coverage of the women’s game.
On social media, Newswhip revealed that Goal’s English language Facebook account was the 14th most engaged with page of all Pages on Facebook in Q4 and the 7th most engaged publisher.
During that period, Goal Facebook content liked 44.4m times – more ‘like’ reactions than any other page on Facebook.
And of course, Goal utilised the Goal network to ensure accurate reporting as COVID-19 ravaged world football.
NEO Studios – Take us Home: Leeds United
NEO Studios’ documentary Take us Home: Leeds United charts the club’s historic return to the Premier League after 16 years away.
The second series is made up of two 45-minute episodes that bring Take Us Home: Leeds United to a fitting conclusion. It gives viewers a front row seat to Leeds United’s extraordinary 2019/20 campaign, as the club celebrates its centenary before battling back from Covid-19 to finally secure promotion to the top tier.
As well as providing a behind the scenes look at the club’s season, the series aims to capture the passion that exists for Leeds United, and what promotion meant to supporters and the city of Leeds.
Motherwell FC traditionally sits in the position of being one of Scotland’s “provincial” clubs. A £4m turnover business, it lies in the regional shadow of Celtic and Rangers, based 12 and 15 miles away respectively.
With 4,500 season ticket holders and engaged social media following of 120,000, the club communicates its mission statement – To improve people’s lives – through strong emotional storytelling of its values. In having a bigger purpose other than winning matches, it stands out as a club with an authentic and differentiated identity.
With just three staff members, the club has crafted a content strategy that enjoys some of the highest engagement per head in world football. Through innovations such as access to the dressing room, interviews on the pitch at full-time and the monthly Inside Motherwell documentary series, together with important work in the areas of suicide prevention and child poverty, the club stands out with a strong identity.
Surpassing its engagement and follower targets in 2020, the digital team also won acclaim for their documentary charting the recovery from injury of David Turnbull, showcasing his physical and mental rehabilitation before eventually winning back his move to Celtic for a club-record fee.