BEST USE OF TECHNOLOGY IN A FOOTBALL CLUB
Arsenal’s Emirates Stadium Tour – Imagineear SafeSpace
In July, Arsenal Football Club resumed its Stadium Tours with a new socially-distanced visit using Imagineear’s SafeSpace™ – a proximity-based technology that ensures guests remain a safe distance from each other whilst onsite.
When a visitor’s, or family group’s space is compromised by another visitor, SafeSpace™ triggers an audio, haptic and/or visual alert on the user’s device prompting them to keep a safe distance from each other.
A one-way system was also introduced through the stadium to help regulate the number of people in an area at a given time.
Imagineear edited the tour content in ten languages, including British Sign Language (BSL), to support social distancing and the new visitor flow, and added visual reminder prompts on the device’s screen to help visitor awareness on the tour route.
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual multimedia self- or group-guided tours and visitor experiences in long-term partnership with sports clubs, stadia, sports museums and heritage attractions worldwide.
Our tours help control the message delivered to all visitors and bring the excitement of events, clubs and venues to life, deepening the connection with visiting fans from around the world.
Bristol City FC/ Bristol Sport
Our digital media communications team has spent the last 18 months working with digital platform innovators PT SportSuite to overhaul our digital media processes and capabilities across the sporting group. Re-working our collection, management, publishing, streaming and monetising of digital content.
The vision of the partnership was to provide the clubs with the digital tools and platforms to operate like a modern media house with a digital media infrastructure in place that would allow us to operate more efficiently, grow and sustain our digital community of fans in an integrated, end-to-end content network.
PT SportSuite collaborated with Bristol Sport across all levels of the business to design and configure platforms that would increase media IP production, improve media asset management, and deliver an experience to Bristol Sport’s various digital communities across mobile, web and video streaming, while increasing community and brand engagement via innovative augmented reality and UGC campaigns.
The end result has been the establishment of a digital media ecosystem that now allows Bristol City FC to collect, store, publish, broadcast and monetise digital media. We are using technology to transform ourselves into an advanced modern media powerhouse.
Leicester City FC
Leicester City is dedicated to identifying and developing innovative internal procedures and technologies which enable the Club to realise its ambitions. Their recent transition into a new, world-class training facility is the latest phase in the Club’s long-term strategy. We realise, however, that such a move should be about far more than simply building new facilities – it is what you do with the opportunity they create which truly matters.
Utilising new technology was a central pillar in the new campus’ design, with an internal IPTV system which goes far beyond its traditional purpose. All of this means a player’s journey through the complex, from entry through to various functional and recreational areas, will involve a wide variety of deliberately targeted messaging to enhance their working experience and, essentially, performance.
Whether it be sports science staff, members of the coaching team, grounds staff, the media team or catering employees, the entire workforce all play an important role in ensuring they work seamlessly as one club across a vast training facility. The building itself may be an impressive indicator of Leicester City’s ambition, but ultimately its effectiveness is only as beneficial as the people inside and the strategies they deliver
Liverpool FC has adopted a real-time engagement platform to power the interactive experiences across their digital properties as part of the strategy to identify and communicate directly with more of the club’s global following.
Deployed using the platform, The new Match Centre, integrated into the club’s existing website and app frameworks, offers fans a unique match experience, presenting live match commentary, media content, social coverage and interactive elements (predictions, polls, trivia, voting and the new “Klopp o’meter”) all supported by a live real-time video feed from the club’s studio. As a result, the new Match Centre becomes the only destination the fans need to embrace the club on matchday.
Topline results include:
Matchday visits grew by more than 10x (from 50k previously to over 650k on the new Match Centre)
97% player retention rate throughout the live quiz shows, with an average session length of over 57 minutes
40,000+ first-party fan data captured throughout the Advent Calendar campaign
250,000 first-party fan data captured throughout new Match Centre experiences
Rangers Football Club has taken the challenge of COVID-19 in it’s stride. Always held as the most important part of the club; the fans had to be provided the escape of watching the football team they love. Rangers implemented a state of the art OTT streaming delivery service to a capacity never encountered before in the Scottish game. The Club has lead the way by creating a bespoke solution. Alongside Stadion and StreamAMG Rangers produced a platform that could handle the traffic and demand that comes with the entire support watching online. 11 out of the 12 Scottish top flight sides decided to use a one-size-fits-all system: Rangers wanted to stand out and give the fans more for the season tickets they have paid for. Rangers Football Club has, and will continue to strive forward within football technology and be amongst the largest clubs in the world.
Wolverhampton Wanderers FC
A host of new features developed during 2020 have helped Wolves dramatically improve download numbers, commercial revenue and user engagement across their global fanbase on the Wolves App.
– A dedicated Spanish language version of the app has seen the club triple its database in Mexico;
– Audio has been used to full effect with Wolves Radio launched on the app, a dedicated 24/7 audio stream of club and fan content, plus for the first time ever audio description commentary options during games for visually impaired supporters;
– Augmented reality has been implemented with real world uses, including a doorway to a 360 view of Molineux during lockdown and a 3D flick game only available at a partner business location;
– Deep integration with CRM and database allowing content and push notifications to be segmented based on supporter demographics, giving a unique experience for each supporter
All helping to build the user base of the app and grow the data and commercial revenues the app generates.