Best Use of Technology in Football
GroundWOW
GroundWOW® is the world’s first autonomous full colour stadium ground printer with a central premise is to turn under-utilised ground real estate into advertising inventory. The technology enables clubs to generate new revenue streams by turning their turf into billboards. From sponsorships and advertising applications, corporate hospitality, and events, to conferences and exhibitions, GroundWOW® can be used to fit any occasion in a club’s calendar. Deployable in under 10 minutes, autonomous technology, artificial intelligence, machine learning and an end-to-end cloud platform combine to create images as accurate as a blade of grass. There’s a GroundWOW® for every purpose, with a robot to suit every budget and individual requirement. We make printing on ground as easy as printing on paper™.
Imagineear
Imagineear is the leading producer of multimedia content and technologies for self-guided and group-guided tours at major sports clubs, stadia, related museums and sports heritage attractions worldwide We turn stadia into leading visitor attractions, using our content and technologies to create visitor experiences that bring venues to life and take fans behind the scenes on non-event days Imagineear worked closely and collaboratively with their client, Tottenham Hotspur Football Club, to produce multimedia digital tour solutions with the aim of widening their audiences, providing learning and engagement opportunities on-site, encouraging visitor interaction with the environment as well as tour guides and to provide further opportunities for Deaf and hard of hearing visitors as part of their commitment to inclusivity Imagineear provided bespoke, innovative multimedia solutions, delivered on their proprietary on-site devices which include the following features:
• Contextual images and videos
• 360º media
• Interactive content
• Games and quizzes
• Interactions with environment
• Languages
• Inclusion and Access
• Internal training tool
• Tech Tour
• Virtual Reality Promo Experience
“The Imagineear team have been brilliant to collaborate with and we are thrilled to now provide a multi-language offer on Stadium Tours at the Tottenham Hotspur Stadium.”
Monterosa
Monterosa / Interaction Cloud is the SaaS platform that helps companies innovate more quickly at scale. By adopting a single platform to power all interactive experiences, companies benefit from efficient high-volume support, internationalisation and secure first party data capture.
Entain partnered with Monterosa to launch an innovative Free to Play format; the Ladbrokes Halftime Quiz. This interactive quiz format uses the Interaction Cloud to drive new customer acquisition, deliver continuous engagement and a compelling experience for fans. Integrated seamlessly into Ladbrokes’ existing site and app and delivering real value via gamification and participation.
Pixellot
Stats Perfrom chose Pixellot’s AI-automated technology to provide Italy’s Serie A with a new innovative AI-powered professional Tactical angle for analysis and commentary, which was not available before for live broadcasters.
The solution helped Serie A broadcasters, commentators, and analysts with a unified seamless live feed of the entire field covering the movement of all 20 field players and providing accurate match data and insights to broadcasters and analysts. This was augmented by Stats Perform Opta data leading to improved coverage and engagement.
Plymouth Argyle FC x Other Media
Plymouth Argyle FC have been going from strength to strength both on and off the pitch in recent years enacting their campaign to become a sustainable championship club.
Taking the bold and liberating step to go it alone developing their own website, app, and streaming service was the gateway to taking the fan experience to the next level. Argyle’s new digital experience entertains, informs, and connects with supporters across the globe better than ever before.
Everyone associated with the club can now be proud of their outstanding, custom-designed digital destinations. The supporters’ reception has been fantastic with top ratings on the app stores and great reviews on social. How well the new digital experience has been received is ratified by the stats showing huge increases in page views and visitor numbers as well as impressive conversions with huge increases in retail, ticket, and streaming sales.
Built on green hosting and with a carbon footprint significantly cleaner than any of the other League One title contenders, the Plymouth Argyle digital fan experience is one that delivers for fans, club, partners, and the future.
StreamAMG
StreamAMG is an OTT agency that offers technology, operations services, and expertise to some of the biggest players in the sports industry. The company has a strong track record in football and provides streaming services for most Premier League and EFL Championship clubs. In 2022, StreamAMG aimed to reinforce its status as a leading specialist in football streaming and increase its client-base across a broader range of regions, levels, and business models. StreamAMG announced new clients, including Premier League side Brentford, Championship club Millwall, Inter (Italy), and FC Copenhagen (Denmark), launching new OTT services with StreamAMG. In partnership with the Vanarama National League, StreamAMG created National League TV, a central league service with revenue distributed equitably. Priced in line with other international football streaming services, fans can watch all matches on the matchday and switch between matches at any point. Following months of planning, the National League TV was launched, with subscriptions past the 25,000 milestone, a positive start to an exciting new era for the fifth-tier of English football and possibly football leagues in general. StreamAMG has built a model that is a foundational blueprint for the demands of rights-holders in the future.
Ticketmaster Sport
Football clubs at all levels have always struggled with their away allocation. They’re a pain to handle and it creates wastage as unused physical stock often needs to be sent back. Most importantly it costs every club time and money.
Ticketmaster’s Away Ticketing technology solves all that in a single solution. Clubs can digitally sell their home and away allocation on their platform, and save themselves hours of admins and most importantly, they can re-invest the huge amounts of money saved into where it matters the most: the club and the fans.
TOCA Social
TOCA Social is an immersive soccer-based, socializing experience that uses technology to transform the way people meet and play. At its core, the experience is based around the TOCA Social box, where up to 12 people can enjoy an interactive, mixed reality soccer experience. Cutting edge computer vision and artificial intelligence systems track the ball and the player in real-time. The games are projected on a large, high-definition screen while state of the art sound and video content delivery systems and bespoke football shooting machines enable a holistic experience that puts you at the center of the action. The games are designed for all ages and abilities, making TOCA’s experience accessible to all, even those who have never kicked a ball.
TOCA Social puts a fresh spin on the old model of sports, food, and drinks. In addition to its innovative ball delivery system, TOCA integrates its proprietary sensing technology into its four interactive games. But TOCA’s technology is not the only thing that helps it stand out against its competition. It also offers a multidimensional appeal of sports, games, food, drinks, and live music. TOCA Social also recently added national team captain Harry Kane as an investor.
