BEST USE OF TECHNOLOGY IN FOOTBALL
BT Sport and Singula Decisions
BT SPORT CREATE ‘MATCH PASS’ DURING COVID CRISIS, SUPPORTED BY SINGULA DECISIONS
The first global COVID-19 lockdown in early 2020 had a devastating impact on the Sports industry – with sporting events cancelled and millions of people forced to stay home.
While the entire football ecosystem had to adjust to new protocol that ensured games could be played safely, another major challenge emerged. With football games being played either behind closed doors or with limited capacity crowds; how would fans, whom had already purchased Premier League Season Tickets, watch their favourite football team play…at home?!
BT Sport, the home of sports entertainment from the UKs leading telecommunication provider BT Group, designed and launched a solution quickly – defining, building and deploying the new BT Sport Match Pass in only 16 days! Singula Decisions, specialists in Subscriber Intelligence, collaborated to play a major role.
BT Sport Match Pass was created as a one-off pass offered free-of-charge to qualifying Season Ticket holders allowing them the chance to watch a Premier League game, streamed via the BT Sport App.
The solution was successfully launched in May 2020 and helped football fans to watch 19 Premier League games during the 2019/2020 season.
Bundesliga – DFL Deutsche Fußball Liga GmbH
Taking shifting sport media consumption habits (esp. among young audiences) into consideration, BL’s media product is supposed to cater these needs to enable more than 60 broadcasters worldwide to target their customers as tailored as possible. As authenticity, closeness and immediacy have been identified as main drivers for that, DFL’s objective was to create a product that not only reflects this but also directly involves all Bundesliga clubs in the content production to leverage clubs’ uniqueness.
By owning the entire media value chain, the Bundesliga was able to vertically enhance the value chain and incorporate all clubs into the production set-up. The club produced content serves as a basis for social media coverage (complement to the linear broadcasting) with authentic storytelling around the matches. This format enables broadcasters to achieve diverse business objectives.
The Social Media Matchday Feed initiative lead to major enhancement of social media coverage on matchdays on the various channels of all stakeholders: media partners, clubs and the league’s own and operated platforms. The intuitive accessibility and straightforward handling enable our partners, not explicitly anticipated in the conceptualization phase but proves tremendously helpful during the COVID-19 pandemic to work remotely on the editorial coverage of the Bundesliga!
English Football League – iFollow
Following the outbreak of COVID-19, overnight the EFL became a full-scale streaming provider with iFollow proving a critical lifeline to both Clubs and Supporters.
Since the start of the pandemic the EFL has streamed over 850 matches, over double the amount it would usually stream, to over 3.5million people. In a short space of time the League has had to upscale its operation, with responsibility for infrastructure, ticketing and marketing resource – in turn protecting Clubs’ Season Ticket revenue, commercial deals and generating much-needed income at financially precarious time.
Without iFollow (or Club equivalent service) there simply would have been no other way to watch every EFL match and supporters would have been left with no access to their Club.
In under six months, LiveScore successfully revolutionised their popular app by launching and integrating a free-to-air football live streaming service that is already forcing the sports industry to sit up and take notice.
Capitalising on its standing as one of the world’s leading real-time sports updates and results providers, LiveScore identified a gap in the market to provide accessible, safe, trusted, reliable and legal live streaming for football fans in the UK and Ireland.
Within two months of launching in June 2020, over 600,000 unique users (60% of LiveScore’s UK and Ireland mobile app users) visited the LiveScore app to view a match, with individual audiences peaking at 147,000 unique viewers. Six months on, 1.4m unique users have watched a match.
LiveScore is streaming over 1,000 matches throughout the 2020-21 season, underpinned by 306 matches from Italy’s Serie A campaign. For the first time, LiveScore is now carrying live streams from the English Premier League, after acquiring rights to simulcast 31 Saturday 3pm kick off fixtures exclusively for LiveScore app users in Nigeria.
The next step of development will see LiveScore acquire new rights and deliver content globally, unlocking their global active monthly audience of 56 million users.
On The Ball Global
On The Ball is a cutting edge, all-in-one training app that allows users to master their football game regardless your ability level. The App brings expert guidance and instruction from world-class athletes into an easy-to-follow app format.
Users can select their fitness level and football skill level before beginning with On The Ball, and OTB customises progressive training programs accordingly. Users have access to a wealth of video training from professional athletes and coaches to improve football techniques, sharpen specific strengths, maximise their football instincts and track their development and stats for tackling weaknesses and areas to improve.
Other Media – Clubcast
Other Media are a long-established digital agency working with sports clients for over 20 years. Stoically following clubs spanning the English leagues, we know and love sport.
We have developed Clubcast, a fan engagement platform, to enable sports clubs to better manage their content workflows and power their websites, apps and smart speaker skills, vastly improving the efficiency of the media teams, especially on match days. Coordinating all the digital touch points that Clubcast powers ensures that clubs can keep fans engaged with up-to-the minute content and engaging functionality delivered through digital products that reflect and enhance their club’s identity.
Clubs are able to boost revenue through unified digital assets enabling sponsorship, advertising, and partnership agreements; boosting retail sales; and enabling a healthy bounceback of matchday and season ticket sales when gates re-open as well as hospitality sales. All while benefiting from improved workflows.
Clubcast enables clubs to benefit from a scalable and economic system (which most clubs opt to pay for on a monthly basis, avoiding hefty upfront costs).
Clubcast brings together the best in technology, produced by the best in the business, to bring clubs the best in class solution for digital fan engagement with plentiful revenue opportunities.
Pixellot pioneered automated Sports production Our Solutions are comprised of multi-array cameras AI-driven software and multi-platform Cloud streaming Our products are used by the leading sports organizations, federations, and clubs in the world and serve two main purposes: production and broadcast of live games as well as data analytics and other tools for coaches
150 employees work at Pixellot worldwide with one goal – to democratize sports coverage. Our customers are just about every type of Sports organization that exists, from leagues and federations to individual sports clubs and grassroots organizations, youth clubs, sports venues, etc The past season was brutally interrupted by the covid-19 and with sporting events and even entire seasons being canceled, our solutions were exactly what the doctor ordered – an easy inexpensive way to broadcast games at a time when crowds were banned from stadiums Leagues and teams that did not have live coverage of their matches could now stay connected to their fans by inexpensively producing and broadcasting games live and on-demand. This also opened up various means of generating income for the clubs at a time when other sources like gate receipts, parking and concessions were not a factor.
Urban Zoo – Gamechanger
Urban Zoo’s unique Gamechanger platform for professional sports clubs is revolutionising the performance of clubs’ digital assets, optimising fan engagement and commercialisation by dramatically increasing user numbers and fans’ discretionary spend Clients include Everton, Stoke City, Fulham, Celtic, Wigan Athletic, Aston Villa, Sheffield United, Spurs, Middlesbrough and AFC Fylde, with Nottingham Forest and Blackburn Rovers currently in the build phase Gamechanger encompasses a website, native app and e-commerce platform, with continuous investment in new features and functionality Clients view us as a technology partner, rather than a supplier We’re footy fans who happen to be very, very good at technology Gamechanger’s success is, in part, because it helps resolve the following challenges: • It’s easy to use and time efficient for client content teams • It understands fan behaviour and enables activity tracking • It’s robust and secure, with infinite scale-up on tap to cope with surges in demand • Innovative and constantly evolving • Commercial certainty via one fixed monthly licence fee • Vastly improved fan user experience Such is the impact of Gamechanger in areas such as user experience, personalisation, design, content presentation and much more, that our clients have found it utterly transformative Across all key metrics