SD Huesca – La Colmena
LaLiga allows teams to travel along the geography visiting cities, so we thought that SD Huesca could have a gesture of respect towards its rivals in an original way. On the pitch the teams are rivals, but SD Huesca believes that football and its capacity for dissemination and social mobilization also have to be used to establish a union between cities, culture, heritage and sport.
Aligned with club values, we proposed an initiative never seen in football: our captain would play with a different armband in each away game, designed for the occasion. It would serve as a tribute to the rivals and showing respect to them. The campaign consists of 19 armband designs with references to the nature, culture or tradition of our opponents.
The illustrations of every armband are the result of careful research, through respect and with special attention to detail, to value culture and art in the world of sports.
It has had a great impact on social media and press, going viral on Twitter and gaining international visibility. Also many online media appreciated the initiative. Definitely, it’s a hallmark of the club that differentiates it from its rivals, while bringing it closer to them.
LaLiga – Vizrt and EA Sports
Through partnering with VIZRT and EA SPORTS, LaLiga became the first league in the world to create virtual fans with crowd audio for live matches, creating the impression of full, lively stadiums while fans could not physically attend.
With an aim of maintaining the high-quality of its match broadcasts and not losing international audience, LaLiga created an ambitious project that involved creating images of groups of fans of each team from LaLiga Santander and LaLiga SmartBank. These were then adapted to the specific structure and shape of each stadium in the competition to create a digital image that could be placed over the empty stands. It added fan audio to this, which is based on recordings previously made by LaLiga inside Spanish stadiums.
The virtualised broadcasts were an immediate success with global audiences jumping by 48% when LaLiga returned on 11th June 2020. These innovations have continued to prove exceedingly popular with viewers, as 9 out of 10 spectators choosing to view the matches with the virtualised fans and audio option.
In under six months, LiveScore successfully revolutionised their popular app by launching and integrating a free-to-air football live streaming service that is already forcing the sports industry to sit up and take notice.
Capitalising on its standing as one of the world’s leading real-time sports updates and results providers, LiveScore identified a gap in the market to provide accessible, safe, trusted, reliable and legal live streaming for football fans in the UK and Ireland.
Within two months of launching in June 2020, over 600,000 unique users (60% of LiveScore’s UK and Ireland mobile app users) visited the LiveScore app to view a match, with individual audiences peaking at 147,000 unique viewers. Six months on, 1.4m unique users have watched a match.
LiveScore is streaming over 1,000 matches throughout the 2020-21 season, underpinned by 306 matches from Italy’s Serie A campaign. For the first time, LiveScore is now carrying live streams from the English Premier League, after acquiring rights to simulcast 31 Saturday 3pm kick off fixtures exclusively for LiveScore app users in Nigeria.
The next step of development will see LiveScore acquire new rights and deliver content globally, unlocking their global active monthly audience of 56 million users.
Our flagship soccer wearable and motion tracking connected footwear technology, is now available to individual players across the globe through the launch of the UNO by Playermaker. Until now, this technology has only been available through a club or University program as a team solution. The only smart motion sensor technology that attaches directly to your cleat, allowing you to monitor soccer-specific performance metrics including technical, and physical data. Using the paired iOS app, parents, coaches and players can monitor trends in performance and set benchmarks at the club, age group, team and position levels. Easily share training and performance metrics with parents, teammates, coaches, and scouts using the paired iOS app . The UNO is trusted by top soccer leagues and prestigious college programs across the U.S., Playermaker was awarded the Best Sports Equipment or Wearable Technology prize at the Sports Technology Awards 2020.
Stadion is a digital products company creating bespoke digital experiences for global sports rights holders such as Manchester City, Paris Saint-Germain and TeamGB, ranging from websites and apps, to OTT platforms and digital activations.
In our various experiences working in the digital sports industry over the last 15 years, there’s always been a fundamental problem with the whole online shopping and retail experience. From tickets to merchandise and OTT to membership, they are all provided by multiple different providers and live on separate 3rd party platforms.
As a result the user must make multiple journeys to buy different products and services, generally having to leave the rights holders digital estate each time they want to make a purchase. Not only is that incredibly time consuming and frustrating for them, it’s also far more likely for them to drop out of the purchase journey before completion, costing rights holders vital revenue.
By aggregating products and services into one seamless purchase journey and native checkout experience, clubs can now upsell and cross-sell throughout the user journey and retain the fan on their own platforms. This hugely simplifies the whole process for the user, and streamlines the clubs processes and drives more.
Standard Chartered & Octagon
Standard Chartered united the past and present to inspire and educate the next generation of Liverpool FC fans by showcasing LFC’s most successful manager, Bob Paisley, in what would have been his 100th Birthday year (2019/20 Season).
The beauty of technology is to provide human connections. Through the use of smart technology, both voice technology and CGI, we were able to allow Bob Paisley to once again walk on the Anfield pitch, tell unheard stories alongside Ian Rush and interact with today’s players and Manager, Jürgen Klopp.
Working extremely closely the Paisley Family and LFC, ‘Project Stand Red’ became a campaign that preserves a tremendous legacy that will continue to inspire the next generation of football and demonstrate the Bank’s commitment to bringing global fans closer to the Club they love using innovation and technology.
Project Stand Red is a campaign that built human connections, inspired the next generation of football fans and demonstrated the Bank’s commitment to bringing fans in all corners of the globe closer to the Club they love – using the same type of innovative technology that made the brand a fintech leader.
The DFL Deutsche Fußball Liga and Vodafone
DFL and its partner Vodafone have developed a 5G stadium application that allows spectators at the stadium to receive, among other things, match statistics and the players’ individual values directly on the display of their smartphones.
The application makes use of the official match data collected by the DFL’s subsidiary Sportec Solutions and thus allows fans to access over 3.6 million data points per match.
Using an intuitive interface, fans are now able to receive data like the current speed of a player, the success rates of his passes, team stats, the lineup and will in future be able to access even further insights.
The application was premiered in a first showcase in September 2019 during a live Bundesliga match in Wolfsburg and is a first use case of how 5G will impact the world of sports and media.
TOCA Football, Inc. is a soccer-focused, technology-enabled experience company that aims to transform the sports experience and build communities that inspire everybody to play. TOCA provides an authentic football experience on demand, making players better and getting fans playing through its training centers, innovative programming, and social experience venues. We want to create a world where we can all come together and play, motivating individuals to improve and connect through the game of football.
At TOCA, we provide the resources and cutting-edge technology that helps players reach their full potential at an affordable cost to level the playing field and lower barriers of entry. The TOCA Touch Trainer, which provides data and real time feedback for soccer training, is transforming the playing experience by using smart targets that allow players to analyze their training and gamification.
TOCA is spearheading innovation and disruption within the football community by using our cutting-edge technology to enhance player development and the training experience. With our unique resources and emphasis on community engagement and inclusion, TOCA is introducing the next chapter in the game of football.