SPONSORSHIP / PARTNERSHIP OF THE YEAR
o BT & the 4 Home Nation FAs
BT’s ‘4-3-3 Game Plan’ is the UK’s most ambitious, transformative and truly game-changing football sponsorship. In partnership with all four Home Nation FA’s, 4-3-3 is doubling down on the areas overlooked in the game: women’s, grassroots, para & disability.
4 – Lead Partner of all four Home Nation FA’s
3 – Three communities most in need of support (grassroots, women’s, para & disability)
3 – Three commitments to make a meaningful difference & legacy
The partnership combines the power of football, digital skills and technology to change and elevate the game, while positively impacting individual fans, players and communities.
The strategy has never been more relevant in football. In a year of uncertainty, and with football transcending politics and societal issues, BT has supported and raised the profile of the areas of the game that needed it most, upskilling the nation to be better online citizens – ensuring the game is more accessible, innovative & inclusive than ever before, as well as inspiring more women to step on the pitch. We broadcasted The FA Disability Cup for the first time ever and assembled a star-studded Home Nations squad to tackle online hate.
o BlazePod & West Ham Football Club
West Ham United Football Club is working with BlazePod to create a comprehensive reaction training program for its players, with a goal to improve decision making skills, reactions and overall performance while providing accurate data showing progress. Through one-on-one training and education from the BlazePod team, the partnership is creating more effective soccer players who can also avoid injuries and recover from them more quickly.
o Deutsche Fussball Liga & Amazon Web Services
To ensure constant technological leadership and to be able to sustain a competitive advantage, DFL in January 2020 started working together with global market leader for cloud solutions, machine learning and artificial intelligence Amazon Web Services as their Official Technology Provider. Together, DFL and AWS want to combine the AWS expertise with the DFL’s in-house capability based on executing the entire value chain autonomously. This powerful partnership enables DFL to approach key challenges that offer potential to respond to the highly competitive environment in the European Sports and Entertainment industry by further improving the media product, serve the customer in an even better way and create a sustainable business advantage. This doesn’t only refer to new products such as the Bundesliga Match Facts or more innovative ways of content delivery via IP-based streaming but also to process optimization such as automated graphic integration into broadcast. Being able to approach these kinds of topics has majorly improved the DFL’s position on the market and changed its way of working.
o Fulham Football Club & World Mobile
Fulham FC x World Mobile Partnership 2021/22.
World Mobile was formed with the bold ambition to create a world where everyone, everywhere is connected the brand partnered with Fulham FC in the summer of 2021, becoming the Club’s Main Partner and with it the Front of Shirt Partner of the Club’s Men’s, Women’s and Academy Teams’ shirts.
The Ambition of for World Mobile was to create a partnership with an organisation that could not only leverage this passion and exposure but also shared their goals and values.
As a newly established brand a focus of the first year of the partnership was to drive recognition and awareness of the World Mobile brand and educate the global football audience on what it is striving to achieve, this awareness has been reinforced by an array of digital and social content.
With a focus on cause related initiatives, there are numerous partnership projects underway to truly benefit FFC fans and their local communities both in the UK and Africa.
Together we are #StrongerConnected.
o Qatar Airways & Fifty Digital
Fifty Digital is proud to work with Qatar Airways; the World’s Number One Airline 2021 (Skytrax) serving all continents and connecting more than 140 destinations. As well as delivering excellence to customers, Qatar Airways hold one of the most prestigious football sponsorship portfolios in the world including the FIFA World Cup, FIFA Club World Cup, UEFA EUROs, Bayern Munich, Paris Saint-Germain, Boca Juniors and AS Roma.
From marking the importance of Breast Cancer Awareness Month with Paris Saint-Germain Féminine to celebrating the 2022 FIFA World Cup’s Qatar home with legend David Beckham, we use the power of football to inspire and unite fans around the world, bringing meaning to Going Places Together.
o Rangers Football Club & Castore
Rangers and Castore have entered the Football Business Awards 2022 Sponsorship / Partnership of the Year category. The partnership has seen both Rangers and Castore grow over the last 2 seasons, and the 21/22 season was made even more special with the 150th Anniversary. Their collaboration efforts saw the release of the Anniversary 4th kit, which was extremely well received amongst fans.