Football Business Awards

2021 Shortlist

2021 Football Business Awards Shortlist

  • FC BUSINESS CEO OF THE YEAR, sponsored by General Sports Worldwide
    • Premier League: Susan Whelan, Leicester FC
    • Championship: Jon Varney, Brentford FC
    • League One: Ben Mansford, Blackpool FC
    • League Two: Henry Staelens, Forest Green Rovers FC
    • SPFL: Stewart Robertson, Rangers FC
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  • BEST CLUB MARKETING
    • Accrington Stanley FC
    • AFC Wimbledon, Plough Lane Bond campaign – Cake 
    • Aston Villa FC – Kit Launch 20/21 
    • Bradford City FC 
    • Brentford FC
    • Chelsea FC / 500 Supporters Clubs 
    • Everton FC – More Than Eleven 
    • Leyton Orient FC
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  • BEST IN FOOTBALL MEDIA
    • Ball Street Network 
    • BT Sport & Singula Decisions
    • Goal 
    • NEO Studios - Take us Home: Leeds United
    • Motherwell FC
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  • BEST USE OF TECHNOLOGY IN A FOOTBALL CLUB
    • Arsenal’s Emirates Stadium Tour – Imagineear SafeSpace 
    • Bristol City FC/ Bristol Sport 
    • Leicester City FC
    • Liverpool FC
    • Rangers FC
    • Wolverhampton Wanderers FC
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  • SPONSORSHIP / PARTNERSHIP OF THE YEAR
    • BT’s Home Nation FA partnerships – Cake 
    • Leyton Orient FC & Harry Kane 
    • Liverpool FC & Carlsberg 
    • Liverpool FC & Standard Chartered – Project Stand Red
    • Norwich City FC & War Paint for Men 
    • Rangers FC and Castore
    • Santander & UCL - Footballco
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  • BEST BRAND ACTIVATION – NON PREMIER LEAGUE
    • Ball Street Network 
    • Budweiser – FootballCo 
    • Eastleigh FC
    • FC Barcelona & Rakuten Inc 
    • Kia Charge Up campaign – FootballCo 
    • Norwich City FC & War Paint for Men 
    • Rangers FC
    • SAP Interactive Data Space & TSG Hoffenheim – vStream Health 
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  • BEST BRAND ACTIVATION – PREMIER LEAGUE
    • Chelsea FC & The Yokohama Rubber Co – 90min 
    • Everton FC & Hummel 
    • Liverpool FC & Nivea Men 
    • Chelsea FC & Three – Kit Launch 
    • Chelsea FC & Three – Support Someone Else 
    • Manchester City & Xylem – The End of Football
    • Manchester United FC & Cadbury
    • West Ham United FC & Kissimmee 
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  • BEST FOOTBALL COMMUNITY SCHEME
    • Albion in the Community 
    • Bristol City Robins Foundation
    • Everton in the Community 
    • Football Unites 
    • Leicester City in the Community 
    • Newcastle United Foundation 
    • Saints Foundation 
    • West Ham United Foundation 
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  • BEST PROFESSIONAL SERVICE BUSINESS SERVING FOOTBALL
    • DB Living
    • KSS
    • Mackrell Solicitors 
    • Onside Law Limited 
    • Pinsent Masons
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  • BEST USE OF TECHNOLOGY IN FOOTBALL
    • BT Sport and Singula Decisions 
    • Bundesliga – DFL Deutsche Fußball Liga GmbH 
    • English Football League – iFollow 
    • LiveScore 
    • On The Ball Global 
    • Other Media – Clubcast 
    • Pixellot 
    • Urban Zoo – Gamechanger 
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  • BEST NEW PLAYER / CONTRACT SIGNING REVEAL CAMPAIGN
    • Arsenal FC 
    • Borussia Dortmund & SPORTFIVE U.S.
    • Chelsea FC
    • Everton FC
    • Manchester United FC
    • Motherwell FC
    • Tottenham Hotspur FC
    • West Ham United FC 
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  • BEST DIGITAL / SOCIAL MEDIA TEAM
    • Bristol City FC
    • Engage Digital Partners 
    • Everton FC
    • Leicester City FC
    • Manchester United FC
    • Motherwell FC
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  • INNOVATION AWARD
    • LaLiga – Vizrt and EA Sports
    • LiveScore 
    • Playermaker 
    • SD Huesca – La Colmena
    • Stadion 
    • Standard Chartered & Octagon 
    • The DFL Deutsche Fußball Liga and Vodafone 
    • TOCA Football 
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  • BEST CORPORATE SOCIAL RESPONSIBILITY SCHEME
    • BT & #DiscoverDisabilityFootball – Cake 
    • Everton in the Community - The People's Place
    • Fulham FC and Foundation 
    • Norwich City FC and Kotkamills – Greener Together 
    • Norwich City FC, Bidstack and Badu Sports 
    • West Ham United FC
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  • AGENCY OF THE YEAR
    • ArqamFC 
    • Ball Street Network 
    • Cake 
    • Engage Digital Partners
    • LiveWire Sport 
    • LoveGunn 
    • MatchFit 
    • WePlay 
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  • BEST BUSINESS SERVING FOOTBALL
    • Ahead In Sport & The University of Salford Business School 
    • Little Kickers Group 
    • Other Media 
    • StatsBomb 
    • StreamAMG 
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  • BEST FAN ENGAGEMENT BY A CLUB
    • AFC Wimbledon – Cake 
    • Chelsea FC & FA Cup Final Fest 
    • Chelsea FC & Play Predictor, Infront X
    • Fulham FC
    • Leicester City FC
    • Lincoln City FC 
    • Manchester United FC
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  • BEST COVID 19 COMMUNITY RESPONSE – NON-PREMIER LEAGUE
    • Ashton Gate Stadium – Bristol City FC 
    • Brentford FC
    • Bristol Rovers FC
    • Derby County FC Community Trust 
    • Dons Local Action Group with AFC Wimbledon Foundation 
    • Notts County FC
    • Port Vale Foundation Trust 
    • Rangers Charity Foundation 
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  • BEST COVID 19 COMMUNITY RESPONSE – PREMIER LEAGUE
    • Arsenal FC
    • Brighton & Hove Albion FC
    • Chelsea FC 
    • Everton FC and Everton in the Community 
    • Leicester City FC
    • Manchester City FC 
    • Manchester United FC and Manchester United Foundation 
    • Tottenham Hotspur FC
    • Wolves Foundation
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  • FINANCIAL PERFORMANCE AWARD, sponsored by Off The Pitch
    • Burton Albion FC
    • Burnley FC
    • Chelsea FC
    • Kilmarnock FC
    • Manchester United FC
    • Sheffield United FC
    • St. Mirren FC
    • Tottenham Hotspur FC
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