In 2010, after 16 years in the education and third sector, Denise was appointed CEO of Everton in the Community and spearheaded the transformation of the Club’s official charity into an internationally acclaimed organisation.
Through her vision and expertise, the charity now delivers over 40 programmes, using the power of sport to motivate, educate and inspire some of the most vulnerable and hard to reach people, improving their life chances.
Under her leadership, Everton in the Community was awarded A ‘Big Society Award’ from then-Prime Minister David Cameron. She was also the visionary behind Everton becoming the first Premier League football club to receive government approval to open a Free School – the Everton Free School and Sixth Form College.
She also secured a £7.5million commission contract to deliver the National Citizenship Programme, a £1.2million Big National Lottery Fund contract for youth engagement initiatives and an £850,000 grant for a flagship ‘community hub’ adjacent to Goodison Park – accomplishments that have contributed to the charity receiving over 100 local, national and international awards in the last decade.
Denise’s success with the charity resulted in her taking on a greater role within Everton. In 2011 she was appointed Chief Operating Officer, before being promoted to Deputy Chief Executive Officer in 2012.
In 2016 Denise was appointed to Everton’s Board of Directors and, in June 2018, became the Club’s Chief Executive Officer. Since becoming the Club’s CEO, Denise has overseen the appointments of Marcel Brands as Director of Football and Carlo Ancelotti as Manager, created the Club’s first Executive Leadership Team, and relocated the Club’s headquarters to the iconic Royal Liver Building on Liverpool’s waterfront.
Denise also serves as Chair of the Board of Trustees for Everton in the Community.