Wrexham AFC CEO Fleur Robinson is an accomplished commercial leader with a huge passion for putting football at the heart of the community and making a positive difference to people’s lives.
Fleur joined Wrexham in June 2021 as the Club’s new high-profile co-chairmen, Rob McElhenney and Ryan Reynolds, sought an experienced footballing person to help deliver an ambitious mission statement, growing the Football Club in tandem with their targets for success on the pitch. Previously, Fleur spent more than 25 years at Burton Albion – holding the position of Commercial Director as the Brewers’ rose up through the Football League and spent two years playing in the EFL Championship.
A major highlight of Fleur’s career was becoming a founding Trustee of the award winning Burton Albion Community Trust, a thriving community involvement programme which inspires, engages and educates local people and welcomes 8000 participants a week. She is also proud that the club was awarded for three consecutive years, the Family Excellence Award which recognises “the extraordinary quality of the family experience”. During her time with Burton, she also led the huge transformation of the commercial side of the business. This included the launch of the club’s corporate hospitality and conference facilities, initiatives to increase match day attendance and sponsorship opportunities to bring increased funds into the club.
Fleur is currently elected to the 120-member FA Council and, having been involved in football since the early 1990s, has seen a great deal of diversification over the years. Fleur is an Ambassador for BTEC and supports education particularly the transition for further education through her own development ‘Inspiring Your Future’ workshops. In December 2021 Fleur received the Football Black List award for Administration for the second time.