Agency of the Year 2017
Designwerk
Designwerk have been building our reputation within the global football industry for over 10 years, and are now recognised as one of the top strategic and creative agencies in our field.
We have a proven track record helping bring commercial success to several top football brands through our strategic thinking and creative solutions. We are unique in that we work across so many different media, on a wide variety of projects.
Designwerk are a sports branding, fan engagement and sponsorship activation agency, and design brand identities, event branding, marketing collateral, hospitality areas, digital marketing tools and promotional films.
We help clients define their positioning in the marketplace, and create strategies to maximize their commercial assets and related revenue streams. We are constantly looking for inventive new ideas and solutions to keep them ahead of the game, harnessing creativity and technology to develop amazing stories.
Designwerk has worked with UEFA, TEAM Marketing, the Premier League, City Football Group, MLS, English Football League, Manchester United FC, Celtic FC, Soccerex, the UEFA Champions League, and many more.
The football industry has benefited greatly from our constant striving for innovation, our commitment and our insights, plus our strategic and creative expertise across all media.
Octagon
MasterCard’s sponsorship at the FIFA World Cup in 1994 through to working with 7 sponsors in Brazil 2014; from working with UEFA Champions League sponsors at its inception to multiple brand activations at Cardiff in 2017; from helping UEFA implement FFP and creating a commercial model for the dispersed Euro 2020, we’ve worked with some of the world’s largest brands and rights holders in the footballing world.
Reading Room
For over a decade, Reading Room has provided football clubs and sports organisations with the digital tools they need to carve a strong, engaging online presence that not only encourages fan loyalty, but also drives revenues and achieves commercial objectives.
In 2016, the agency enhanced its digital offering by creating ‘Playmaker’ – a bespoke sports platform which has the flexibility and technical capabilities to adapt to the changing needs of clubs and deliver far more than just a set of digital templates.
Three clubs are now live with Playmaker, with Reading Room leading the launch of the three new websites over three consecutive days in time for the 2017/18 pre-season. While only recently live, all three have seen significant year-on-year visitor improvements.
Seven League
Seven League is Europe’s leading digital sports agency. Our mission is to help federations, clubs and sponsors understand and grow audiences on digital, increase commercial value, engage fans and help futureproof organisations in an ever-changing digital landscape.
Our footprint in football has continued to grow with FC Barcelona, Juventus, Tottenham Hotspur, Arsenal, Leicester City and Newcastle Utd all among clients. At league level we continue to work with UEFA, the Premier League, and 49 European National Football Associations.
In the last 12 months we’ve UEFA develop an innovative influencer campaign for the Women’s European Championship and coordinated both Spurs’ kit launch and #TheLaneTheFinale campaign. We’re proud to have delivered the creative vision and website for Primary Stars, the Premier League’s hugely successful educational programme for primary schools and now offer strategic advice on eSports; advising UEFA, Juventus and Spurs on their eSports strategies as well as managing content production for Gfinity.
We’ve grown from 14 to 20 full-time staff; including the recent hiring of Lewis Wiltshire, former editor of the BBC Sport website and Twitter’s global head of sport. Our combination of data analysis, geek prowess, creative innovation and content expertise continues to hit sport’s sweet spot.
Sportquake
Sportquake is the UK’s largest and most successful independent sports marketing agency. We are the go-to international sports marketing agency for high-growth, multi-market, disruptor brands looking to connect with customers through sport.
We boast a 10-year track record in building high-growth disruptor brands through sport and we provide an end-to-end service; research & insight, planning, buying, activation, evaluation.
We provide our clients with an independent 360-degree approach to planning and buying- all sports, all sports inventory. Our deep relationships with rightsowners (across all sports) allow us to deliver better solutions commercially and creatively.
WePlay
WePlay is an independently owned digital marketing agency specialising in the sport sector. Sitting at the intersection of where sport, an industry that is estimated to generate over $107bn in broadcast and sponsorship revenues in 2017, meets the giant of the $200bn digital media industry. Our mission is to help rights holders and audience owners in the sport sector, to generate new and improved revenue streams through digital marketing, digital media and digital sponsorship.
We have a variety of clients in football, including FC Barcelona, English Football League, Yokohama Tyres (Chelsea FC partnership), Aston Villa and Neymar Jr (Red Bull partnership). Outside of football, our clients are Harlequins, Bath, Northampton Saints, Rugby League, IRONMAN, Human Race, Six Day Track Cycling, England Hockey and UK Sport.
