Agency of the Year 2018
Beyond 90
Here at Beyond 90, we strive to enhance events through our four divisions…
Atmosphere: our team create and produce exciting events
Engage: we provide staff to interact with fans, deliver activities and enhance fan experience
Fourteen: we help clubs, stadium operators and civic bodies design & develop fan spaces
Pix: a new digital division to provide fans, clubs and stadiums with innovative digital content
Over the course of the 2017-18 season, the team are proud to say that even though we are a small team, on average we produced 8 events a month for our clients, with a total receiving audience in the millions.
We are proud to work with clients on their events, of all sizes, reaching all ages and types of fan. Beyond 90 are forward thinking and innovative when it comes to the sports industry, constantly trying to break down barriers and provide interesting content ideas to the market.
With industry partnerships not only at the professional level, but in sports education as well, we are also keen to give experience to the next generation, employing young event staff and business interns to inject fresh thinking into the way we work.
Goal Studios
A new breed of fan has emerged – digitally savvy, mobile-first and socially connected 24/7 – fans that many brands find hard to reach or meaningfully engage with.
At Goal Studios, we understand football fans, we understand brands and we understand content – we are a new breed of agency for the new breed of fan.
In a massive year for football, we have worked with the biggest rights holders and sponsors in the game, connecting them to the new breed of fan at a critical time in the football calendar.
Our 50-strong team of football, digital and social experts know football better than most and we have something other agencies don’t: digital channels that talk with over 150m fans every day. That means we can base our strategy on genuine insight, create content we know the new breed wants, and then reach them at scale.
InCrowd
InCrowd is a fan marketing company, but first and foremost, we are sports fans. We feel and therefore understand the unrivalled passion and dedication of supporters towards the clubs, leagues and players they care about. Our vision is to lead the evolution of the fan experience. We are breaking the sports marketing mould by developing innovative technology that excites & engages sports fans and delivering intelligent insight that enables our clients to better know their audiences. This gives them a unique opportunity to deliver personalised & relevant content and create unique commercial opportunities, driving value for everyone.
Reading Room
Our Playmaker platforms and services are geared to encourage fan interaction, purchase and loyalty, increase exposure for commercial partners and deliver flexible content creation for all club departments.
The Playmaker Solution
Robust platforms
Robust open source store and club site platforms with mobile first bespoke designs.
Integrated
Key integrations with Opta, Alexa and club mobile apps.
Live and on demand
Integration of Stream AMG for live and on-demand audio and video content.
Complete retail management
Digital stores integrated with Touch Retail epos systems for 360° view of stock.
Personalised shopping
Customised kit builders providing fans with personal shopping experiences.
Usability at the core
Working directly with visually impaired fans to ensure accessibility.
Single sign on
Delivering successful single sign on functionality across the complete digital suites of Swansea and Middlesbrough.
Highlight Results
Over 15,000 new single digital accounts created for both Swansea and Middlesbrough after a month.
In 2018 the Stoke official store, the conversion rate has increased 51% with revenue increasing 17%.
Testimonial Lee Hyde – Director of Retail ops
We chose Reading Room because of their extensive Magento experience, complex integrations experience and track record within sport, producing exceptional results of revenue growth and driving engagement.
Seven League
Seven League is Europe’s leading digital sport agency. We work with iconic football brands to ensure sporting excellence is matched by world class digital performance, helping them grow and engage audiences, increase commercial value and champion innovation; futureproofing themselves in an ever-changing digital landscape.
Our football footprint is growing; over the last year we’ve worked with 1/4 of Premier League teams including Spurs, Everton, Arsenal, Leicester and Newcastle Utd in addition to European clubs Celtic, Monaco, Barcelona, PSG and Juventus. At a league level UEFA, Premier League, 54 European National Football Associations use us and in the last year we’ve added Bundesliga, The FA and FIFA to our roster.
We find embedding staff the quickest way to accelerate digital performance; we’re proud to have staff working at Tottenham (Head of Digital Content), Bundesliga (International Digital Partnerships) and The FA (Website Development Manager).
In 2017 our revenues grew by 190%, but at just 26 FT staff (up from 20), we like to think we punch above our weight. We’re still a small company able to provide that personal touch.
Where before digital may have been seen as a ‘nice-to-have’, we’ve proved it can drive real commercial value to any football organisation.
WePlay
WePlay was started with a single mission in mind – to disrupt an archaic sports marketing landscape and to help our partners to effectively engage sports fans and generate measured, incremental revenues from their marketing activity.
After winning Agency of the Year at the FBA’s in 2017, WePlay have gone from strength to strength, growing revenues by 59% and our staff base by 63%. We have also attracted an amazing line-up of new client partners, including the likes of LaLiga, Ligue de Football Professionnel, ESPN, FIBA, Melbourne FC, PRO14 Rugby, PGA European Tour, Ryder Cup, Turkish Airlines Euroleague and more.
The last year also saw WePlay deliver over £24m in direct commercial revenues for our client partners from our array of digital sports marketing efforts.
