Best Football Club Hospitality 2017
Arsenal’s most popular hospitality package is The Heritage Package, which is housed within the premium restaurant the WM Club. This private part of the club is otherwise accessed only by purchasing a seasonal membership. The WM Club is a chic restaurant named after the revolutionary 3-2-2-3 playing formation, introduced in the 1920s by Herbert Chapman and his team captain Charlie Buchan. This contemporary and discreet environment is located on the East Stand of the stadium, along the halfway line of Club Level and includes the luxury of leather booth seating, personal TV screens and a private lounge for exclusive use by the WM Club patrons.
Guests of The Heritage Package are greeted with a cocktail reception, with the cocktail having been created specifically for the fixture date and kick-off time, as well as the opponent. Waiting on guests seats will be a keepsake pin badge commemorating the fixture date and opponent, along with a complimentary matchday programme. Accompanying this is a team sheet once the teams have been confirmed and announced. Guests are also treated to a five course à la carte meal, paired with a selection of premium wines, including Chilean wines from our wine partner Santa Rita.
Premier League 16/17 winners, Chelsea Football Club, has delivered an award-winning first-class hospitality experience to guests for over 40 years. As a result, demand for hospitality is strong and the club was pleased to achieve the highest ever satisfaction result in their survey amongst annual members the 16/17 season.
Currently a refurbishment to the stadium’s West Stand is underway to maintain the high quality offering, and demand has been reflected in sales, renewals of annual hospitality and waitlist growth.
Following the 15/16 season in which Chelsea did not finish top of the league, every single game still sold out during the 16/17 season and annual hospitality membership for the 17/18 season saw renewals reach a record-breaking 96%, proving that success on the pitch is not the key factor that members take into consideration when renewing. As the waitlist grows, Chelsea also introduced benefits for those joining the annual hospitality waitlist, which include a dedicated account manager.
Another measure undertaken by the club was to ensure competitively priced hospitality via a price freeze to annual hospitality membership to illustrate their real commitment to providing the best possible value for money.
In the Summer of 2017 Middlesbrough Football Club was presented with the opportunity to re open a once redundant hospitality suite.
Faced with a declining local economy and a extremely out dated facility, the Club, with only a matter of weeks and limited resources were able to launch a new standard in Corporate Hospitality at the Riverside Stadium. This opened up a brand new target audience resulting in a near sell-out first year and sustained success despite relegation.
The Middlehaven Suite offers a contemporary and informal, premium experience which is complemented by the newly created environment and service style.
Club Wembley One Twenty (submitted by Portview Fit-Out)
One Twenty is a ‘one of a kind’, unique place exquisitely tailored to provide an offer unseen in sport. It is a completely new concept with custom-made joinery and bespoke lighting to deliver an experience that has never been expressed before in the next era of luxury and exclusivity.
Designed by KSS and refurbished by Portview Fit-Out, One Twenty oozes mystic and exclusivity by re-enforcing the privacy of the space, but playing with the sense of movement and energy of a football pitch through exceptional design. One Twenty is the finest offering from Club Wembley and delivers the next era of luxury and subtle extravagance.
St Johnstone FC
St Johnstone Football Club is a professional football club based in Perth, Scotland St Johnstone have 2000 season ticket holders and an average home attendance of 4,392 Our small but loyal fanbase have been repaid with a Scottish Cup win in 2014 and 5 European adventures from the last 6 seasons Away from the football side the management and operation of the commercial department is carried out by a small team who multi task over a number of departments and strive to ensure the club operates within its means financially We operate 5 Hospitality lounges on a matchday, one for the match sponsors, three member’s lounges and one for supporters who wish to watch the game in style on a game by game basis Our challenge is to ensure that the experience is fresh for all our members, a number of them attend every home game and therefore the experience can become stale The outcome of our actions were measured on how many of last seasons members renewed for the season about to start I am very pleased to report that all have renewed and for the first season in many the number of new members has increased also.