Best Non-match Day use of Venue 2017
The PES League EU Season 2 Regional Final was the first ever Esports event at the home of Liverpool FC, Anfield. Following weeks of intense online qualifying on PES2017, the event brought 15 games from around Europe together to compete for a $20,000 USD grand prize. Anfield’s recently redeveloped Main Stand concourse was transformed to a state of the art Esports arena kitted out with the latest available technology. The event was broadcast live via Konami digital channels to millions of fans around the globe, with a broadcast team providing in-depth commentary and analysis of the 6 hour broadcast. The gamers from around Europe were provided with an all-expense paid three day trip to Liverpool, whilst being treated like football superstars. The PES League Regional Final at Anfield was a resounding success, generating significant reach exposure and engagement for PES League and Konami.
Emirates Stadium was opened in 2006, a pioneering new stadium which was specifically designed to cater for matchdays and then be converted on non-matchdays into a functional event space. What started as a logical decision on how to generate additional revenue has now transformed to include its own on site team, branding and identity. Despite this we still leverage our heritage of being a world renowned football club, with amazing pitch views from every meeting room and chances to play on the pitch, there is something for every client.
Manchester City FC – City Football Academy
A new club badge, a new manager with a global profile, a new website and a new playing kit – what was the most original way we could share this with our fans in Manchester and across the world? Our answer; fans first.
The City Football Academy, never before opened to fans, was transformed into a free two-day football festival with supporters at the heart of the experience and fun, engaging activities for all ages. Fans were at the heart of the CFA for the first time since its opening in 2014.
A unique football experience for Manchester City fans around the world to celebrate together an exciting new chapter in the Club’s history. Cityzens Weekend saw 20,000 fans in Manchester and millions more following online via the new mancity.com and social channels to welcome new manager Pep Guardiola, and witness the launch of the new Club badge and home kit.
Stamford Bridge, home to the Premier League 2016-2017 champions, Chelsea Football Club, is a venue like no other. The stadium contains over 60 multi-functional spaces, accommodating from 2 – 1000+ delegates. The stadium, located on London’s Fulham Road, offers its visitors a range of flexible event spaces, attracting a diverse mix of national and international clients to the stadium and its impressive 11.5 acre site. With an on-site music venue, Under The Bridge, two 4* hotels, two restaurants, a museum, a mega-store and a health club and spa, Stamford Bridge is one of London’s most versatile and comprehensive venues. All of the spaces are available for hire on the approximate 330 non-matchdays a year.
West Ham United FC
The Club was founded over 125 years ago, and have been known as West Ham since 1900. The club has a rich history and a passionate fan base who interact with the club at all levels.
In 2016 West Ham United moved stadium from the Boleyn Ground, which they had played at for well over a century, into the Olympic Stadium, now called the London Stadium. This presented the Club with a great opportunity to connect with younger fans who will be supporting the club during its long and successful tenure in the stadium. Consequently, West Ham launched its ‘Family Fun Day’, a half-term event to thank its loyal and faithful supporters during its maiden season in its new home. The half-term event was the largest of its kind in West Ham history with around 8,500 young fans and their families attending events throughout the day.