Best Use of Technology in Football (non club specific) 2017
tv & Supponor
Virtual Hybrid digiBOARD is a breakthrough in technology that combines ADI’s industry-leading perimeter LED system (installed at 22 Premier League and EFL clubs) with Supponor’s virtual replacement technology (used in LaLiga and NHL). Now sponsors can significantly increase revenue by commercialising the same perimeter media space multiple times over – delivering different perimeter advertising content to individual broadcast territories, whilst clubs maintain visual LED in stadium.
Perimeter advertising in sport is one of the most high profile and high value media assets a club or federation has, due to its visibility amongst huge viewing audiences. The value of this media space has reached maturity in most sports, however, the emergence of augmented reality perimeter technology is the next great revenue opportunity for clubs and venues.
Clubs have been demanding a virtual replacement solution that integrates with digital LED displays for years and, working together, ADI and Supponor have been able to develop the world’s first Virtual-Hybrid solution.
ATPI Sports Events
ATPI Sports Events (part of the ATPI Group) is one of the most well-respected sports travel and events brands in the world. It has a long track record in successfully delivering travel and event logistics for a wide array of global sporting events. We provide travel management for various Champions League and Premier League Football Clubs, sports associations, media, and federations, and arranging corporate and team travel for all fixtures, from domestic to international leagues plus training camps to scout travel management.
ATPI Sports Events uses technology to safeguard sports clubs and associations when they travel and recently worked with multiple football businesses to do this. The ATPI Employee Tracking System (ETS) warns when there is a potential “risk location” and all travel details of personnel travelling on a global basis to minimise risk and ensure peace of mind for all involved. This was paramount for the City Football Group and Everton Football Club who operate in high-risk areas. The tracking system and thorough assessments allow peace of mind to travellers and employees with 24/7 contact centres and robust procedures in place should any issues arise.
OptaPro (Perform Group)
OptaPro works with over 200 leading professional clubs and national federations, integrating analytical solutions to help fine-tune performance, scout opponents and recruit new talents. Powered by Opta’s in-depth global database, OptaPro has developed a suite of analytical products –
including ProVision – that integrate Opta data with the latest technologies.
OptaPro sits in the Perform Content division of Perform Group. Perform Group connects the world of sport by producing the quickest, most detailed and most engaging content.
Sportswik
Sportswik sets out one clear and simple goal: To democratise sports coverage.
It was created by a group of impassioned individuals who believe that elite sport should not hold the monopoly when it comes to coverage and exposure but instead, sporting endeavour should showcased, promoted and celebrated at every level of sport.
Be it a pub team or a Premier League team, Sportswik offers the potential for teams, clubs and leagues to enhance the way they present themselves and open up new revenue streams for advertising and sponsorship.
All ages, all abilities – everyone who is passionate about their sport deserves a platform to have it seen. And now they have it. This is why Sportswik was born.
STATSports Group
STATSports Group Limited was founded by Alan Clarke and Sean O’Connor in 2008 and has since changed the way sport is analysed, coached and viewed, by combining cutting edge technology and sports science. STATSports are the world leading provider of player tracking technology to elite sports teams, operating in the NFL, NBA, EPL, La Liga, Serie A, 6 nations and many more.
Originally based in Ireland, STATSports clientele include the majority of the English Premier League teams such as Manchester United, Manchester City, Arsenal as well as Juventus, English FA, FAI, RFU and the IRFU.
Spring 2017 saw the launch of STATSports’ revolutionary APEX device. APEX is worn by athletes during training sessions and in matches to collect intricate data on their performance and physical wellbeing. This allows managers and coaches to make decisions to adjust player or team workloads based on the data provided.
StreamAMG
StreamAMG has had a phenomenally busy year in our work with football clients in providing top tier online video solutions.
Our teams have been hard at work making sure our clients make the most of their digital offerings by providing ways to live stream to other countries, increasing revenues through advert monetisation and aiding fan engagement by providing video libraries of classic content. All of which is hosted securely and seamlessly within the clubs’ own websites.
We would like to thank our clients for offering such challenges and are overjoyed at the response so far! We look forwards to seeing where the future takes us and the industry next!
