Sponsorship/Partnership of the Year
WINNER
Leyton Orient FC & Harry Kane
Front of Shirt Deal with the England Captain Harry Kane.
This unique and global partnership deal with Harry was a life line for the Club, just when income streams dried up, shirts started flying off the shelves. 3 times as many shirts have now been sold compared to last season and they have been dispatched to over 80 different countries across the globe. What makes the Club and Harry proud…the opportunity to celebrate, support and raise the profile of three amazing Charities:
– Thankyou Frontline Heroes – Bart’s Charity
– Haven House Children’s Hospice
– MIND
Harry and the Club through this partnership have been able to engage with the Charities events, fundraising events, amplify their messages and put smiles on peoples faces. Gifts have been given to the children over Christmas at Haven House and Whips Cross Hospital, auction items have been donated, and video messages from Harry and the Club have been sent to patients across the three charities. With lots more planned between now and the end of the season.
SILVER
Norwich City FC & War Paint for Men
In 2020, Norwich City partnered with male makeup brand War Paint for Men to deliver an incredibly important in-depth content series we’ve titled ‘Challenging Stereotypes’.
Episode 1 focused on recognising and tackling the concept of ‘toxic masculinity’, challenging the stigmas and offering hope to those struggling, all in the company of global star Stephen Fry. Stephen joined Darren Eadie and Danny Gray for the honest in-depth chat about all things mental health where he spoke candidly about his experiences, current attitudes in society to mental health and also how the COVID-19 pandemic has impacted the thoughts and emotions of people around the world.
Stephen Fry: “But brave is saying I have weaknesses, I have fears, I have a secret…That’s courage.”
Episode 2 focused on homophobia within football, in the company of the inspiring Amal Fashanu. Amal is the niece of Justin Fashanu, the first openly gay footballer who was driven to suicide by the backlash he received for his sexuality. Amal spoke emotionally with Darren and Danny about her mission to help footballers struggling to accept their sexuality, and her work in founding the Justin Fashanu Foundation. Episode 2 will be released in February to coincide with LGBT history month.
BRONZE
Liverpool FC & Standard Chartered – Project Stand Red
Standard Chartered united the past and present to inspire and educate the next generation of Liverpool FC fans by showcasing LFC’s most successful manager, Bob Paisley, in what would have been his 100th Birthday year (2019/20 Season).
The beauty of technology is to provide human connections. Through the use of smart technology, both voice technology and CGI, we were able to allow Bob Paisley to once again walk on the Anfield pitch, tell unheard stories alongside Ian Rush and interact with today’s players and Manager, Jürgen Klopp.
Working extremely closely the Paisley Family and LFC, ‘Project Stand Red’ became a campaign that preserves a tremendous legacy that will continue to inspire the next generation of football and demonstrate the Bank’s commitment to bringing global fans closer to the Club they love using innovation and technology.
Project Stand Red is a campaign that built human connections, inspired the next generation of football fans and demonstrated the Bank’s commitment to bringing fans in all corners of the globe closer to the Club they love – using the same type of innovative technology that made the brand a fintech leader.
<a href=”https://footballbusinessawards.com/finalist/best-use-of-technology-in-a-football-club/“>Read about the other shortlisted entrants</a>
